Senior Audience Activation Specialist

A company is looking for a Sr. Audience Activation Specialist to drive acquisition marketing efforts through segmentation strategies and data analysis. Key Responsibilities Develop and implement advanced segmentation strategies to optimize marketing campaigns Run counts and analyze data to provide insights and recommendations for campaign performance Collaborate with the email team to align strategies with overall marketing goals Required Qualifications Bachelor's degree Minimum of 5 years of relevant experience Proven experience in data analysis and segmentation strategy within an email marketing context Proficiency in data analysis tools and software Experience in optimizing marketing spend and increasing conversion rates through data-driven strategies