Ecommerce Specialist

About MarcellaMarcella is one of America’s fastest-growing fashion brands, selling women’s designer minimalist essentials. NYC-designed and European-handcrafted, we’re a next-generation 1-for-1 brand where every major facet of our operation (design, production, sustainability, social impact) advances women and girls globally. At the heart of this approach is the School Days Project: for every order Marcella sells, we support 3 days of school for a marginalized girl around the world (over 1.2 million school days supported to date).We’re hiring an Ecommerce Specialist to join our 13-person global marketing team. This role will keep our Shopify catalog and product launches running at a high standard while contributing to how we merchandise and optimize the site.About the RoleThe Ecommerce Specialist will own the day-to-day execution and ongoing optimization of Marcella’s product listings across all digital sales channels, including our Shopify Plus website and marketplace/drop-shipping partners. Beyond catalog execution, this role contributes to site merchandising, product presentation, and conversion-focused improvements across the ecommerce experience.Reporting to the Senior Ecommerce Manager, this position works cross-functionally with creative, copy, design, production, and merchandising to bring products to market with speed, accuracy, and consistency. The ideal candidate is highly organized, detail-oriented, and experienced in Shopify Plus catalog operations, with strong judgment on site standards, launch readiness, and how product presentation influences performance.This is a great role for someone who wants to grow beyond pure execution. You’ll own the catalog and launch process, and you’ll also have a voice in how we merchandise and iterate on the site.Key ResponsibilitiesProduct Catalog & Backend ManagementOwn day-to-day product catalog management, including product setup, variants, pricing, tags, collections, and metafields.Create, update, and maintain product listings for new styles, restocks, preorders, and relists.Ensure product data accuracy to support merchandising logic, filtering, reporting, and overall site performance.Monitor inventory levels and in-stock rates for key products, launches, and promoted categories.Build and maintain Shopify collections to support marketing and site strategy needs.Support catalog restructures and bulk-update projects as the business evolves.PDP Creation & Cross-Functional CollaborationBuild complete, conversion-ready PDPs including titles, descriptions, variant naming, key attributes, fit/fabric/care details, and imagery sequencing.Continuously refine PDP structure and content based on performance insights and best practices.Partner cross-functionally with copy, creative, design, production, and merchandising to gather accurate product details and assets.Ensure PDP content and presentation align with brand standards and best-in-class product storytelling.Site Merchandising & Optimization SupportSupport site merchandising strategy through collection curation, product sorting, and product visibility decisions, including work in personalization and merchandising platforms.Partner with the ecommerce team to identify opportunities to improve conversion across PDPs and collection pages (e.g., product positioning, imagery sequencing, naming conventions).Contribute to testing and iteration of product presentation, promotional placement, and on-site experiences.Monitor product-level performance (CTR, CVR, sell-through) and surface opportunities or issues to the broader team.Product Launch Planning & ExecutionOwn execution of launches and drops end-to-end, from backend setup through go-live and QA.Maintain a repeatable launch checklist (inventory, publish settings, collection placement, SEO, imagery, pricing).Conduct pre-launch and post-launch QA to ensure everything is accurate and functioning.Identify opportunities to improve launch efficiency, merchandising impact, and on-site visibility.Marketplace Listing ExecutionCreate and maintain product listings for marketplace and drop-shipping partners.Coordinate with internal and external partners to resolve listing errors, rejections, or feed issues.Ensure on-time uploads, reduce rejections, and maintain consistent brand presentation across partners.SEO Execution & Content OptimizationExecute SEO best practices and implement recommendations from our SEO agency.Maintain SEO consistency across PDPs and collection structure.Help reduce technical SEO regressions caused by site updates or catalog changes.CollaborationWork closely within cross-functional teams to drive initiatives and ensure ecommerce outcomes align with overall business goals.Collaborate with both U.S.- and Europe-based coworkers at all levels of the organization.Key Requirements3–5 years of experience in a Shopify ecommerce role (Shopify Plus strongly preferred).Experience owning product catalog setup, PDP creation, and launch execution in a DTC environment.Comfort working with performance metrics (conversion rate, product-level performance, sell-through) and using data to inform decisions.Strong analytical skills with the ability to interpret data sets and identify actionable takeaways.Excellent working knowledge of Excel (pivots, lookups, bulk data work) and Microsoft Office.Detail-oriented with strong organizational skills and a clean, systematic approach to catalog work.Aptitude to learn quickly and adopt new software and technology.Ability to define problems, collect data, establish facts, and draw valid conclusions in a fast-paced environment with limited information.Ability to work independently and as part of a team.Excellent written and verbal communication skills.Bachelor’s degree in business, marketing, merchandising, or related field, or equivalent experience.Nice to HaveExperience with site merchandising or personalization platformsExperience with bulk catalog tools (Matrixify, Shopify CSV imports).Proficiency in marketplace/drop-shipping platformsExperience with Oracle NetSuite or similar ERP systems.Experience in the fashion or apparel industry.Motivation to commit long-term within a dynamically growing, family-owned company.BenefitsHealth and dental insurance.401(k) with employer match.Paid time off for vacation and sick days.Employee discounts on Marcella products.Opportunities for professional development and career growth.Thank you for your time, consideration, and interest in joining the Marcella team.