Director of Sales

Proformance Builder Solutions is a leading B2B construction services provider, specializing in roofing, siding, and house wrap for new residential construction. Founded in 2016, we have completed over 15,000 roofing installations and have recently expanded our service offerings to meet the growing demands of residential builders across the state. Our mission is to be the safest, quickest, and lowest‑cost provider in the industry, delivering high‑quality services to builders on time and on budget. Director of Sales Reports to: VP, Sales Operations Location: Florida (Field‑based); in near‑by office with frequent statewide travel, strong preference for candidates based in Central Florida Travel Requirement: 50–70% statewide Role Purpose The Director of Sales is a high‑impact, field‑first leader responsible for driving aggressive revenue growth across Florida. It is a hunter’s role at its core; you will personally pursue and close new builder accounts while simultaneously building, coaching, and holding a team of 5–6 Regional Sales Representatives accountable. This role sits at the intersection of individual contributor grit and people leadership (60% management, 40% sales). Key Success Drivers Personal and team revenue attainment against quarterly and annual targets New logo acquisition – consistent pipeline of net‑new builder accounts across Florida Team CRM adoption and hygiene at or above company standards (>95%) Rep development: measurable improvement in conversion rates, pipeline coverage, and account growth across the team Forecast accuracy – minimal surprise variance; clean, stage‑accurate pipeline at all times Market penetration across target builder profiles: regional production builders, mid‑tier builders, and Florida‑based national builder divisions Core Responsibilities Field Sales & New Business Development Personally prospect, pursue, and close new builder accounts across Florida – an active hunting role, not a management‑only position Present bids, scopes, and proposals for roofing, siding, and exterior trades to key decision‑makers at target builders Build and maintain executive‑level relationships with procurement, construction management, and ownership at builder accounts Develop and execute a statewide new business development plan aligned with revenue targets and builder profiles Conduct regular job‑site visits, relationship meetings, and builder performance reviews Team Leadership & Performance Management Directly manage a team of 5–6 Regional Sales Representatives across Florida Set clear performance expectations and hold reps accountable to activity, pipeline creation, conversion, and revenue targets Coach reps on prospecting, discovery, proposal delivery, and closing – inspect the work, not just the numbers Conduct structured 1:1s, deal reviews, and ride‑alongs; develop each rep’s individual capability and territory plan Recruit, onboard, and ramp new sales talent as the team grows Pipeline & Forecast Discipline Own the team’s pipeline health: coverage ratios, stage accuracy, aging, and slippage visibility Participate in weekly cadences and QBRs with VP of Sales Operations; come prepared with clean data and clear perspective Enforce CRM standards across the team – every account, every activity, every deal logged and current Provide reliable weekly pipeline updates and monthly territory forecasts Market Intelligence & Strategy Develop deep knowledge of Florida’s residential construction landscape: builder activity, production volumes, competitive dynamics, and pricing trends Identify target markets, geographies, and builder segments with the highest growth opportunity Partner with VP of Sales Operations to align territory coverage, capacity planning, and go‑to‑market priorities Surface competitive intelligence and market shifts that influence ProBLD’s positioning and pricing strategy Cross‑Functional Collaboration Work closely with Operations, Estimating, and Scheduling to ensure sales commitments are operationally deliverable Serve as the escalation point for key account issues; maintain strong builder relationships through delivery performance Align with VP of Sales Operations on quota design, territory structure, and rep performance planning Qualifications 7–10+ years in B2B outside sales, with a minimum of 3 years in a player‑coach or field sales leadership role Proven track record of personally hunting and closing new accounts – not just managing others who do Experience in construction, building materials, subcontracting, or related industries strongly preferred Demonstrated ability to build, develop, and hold accountable a field sales team Strong understanding of builder workflows, production cycles, and procurement processes Proficiency with CRM platforms (Salesforce, HubSpot, or Dynamics); disciplined about data hygiene and pipeline management Excellent presentation, negotiation, and relationship‑building skills at the builder decision‑maker level Comfortable operating in a fast‑paced, process‑driven environment where accountability is non‑negotiable Ability to travel 50–70% across Florida on a consistent basis Preferred Background Experience with roofing, siding, or exterior construction trades Background selling to production builders or residential construction companies Experience scaling a regional sales team from ground level Performance Metrics Team and personal revenue attainment vs. target New builder account acquisition (logos and revenue) Pipeline coverage and forecast accuracy CRM compliance and data quality across the team Rep retention and performance development Market share growth within target builder segments Compensation & Benefits Base Salary: $150,000 annually Commission/Bonus: Performance‑based incentive tied to team and personal revenue attainment Earning Potential: $200,000+ annually Comprehensive health coverage – medical, dental, and vision insurance 401(k) plan – eligible after 3 months of employment 10 days off in first year, plus 9 paid holidays and a floating holiday #J-18808-Ljbffr