Creative Director, Video (Visual Storytelling & Brand Narrative)

Creative Director, Video (Visual Storytelling & Brand Narrative) Overview We are seeking a strategic and visionary Creative Director, Video to lead high-impact visual storytelling across our institution. This role is designed for a storyteller who sees the forest, not just the trees; someone who can quickly understand complex ideas, research breakthroughs, and institutional priorities, and translate them into compelling, elevated video content that informs, inspires, and impresses. Our current team excels at producing strong individual stories and tactical videos. This role exists to elevate those efforts into a cohesive, persuasive, and aspirational visual narrative, particularly for promotional campaigns, research impact storytelling, brand positioning, and reputation-building content. If you are the kind of creative who can answer, Can you explain this to me in three minutes and make me feel something while doing it, then, this role is for you. The candidate would ideally be in Texas and be able to visit College Station occasionally to shoot content. Key Responsibilities-Strategic Visual Leadership -Define and own the big-picture video storytelling strategy, ensuring alignment with institutional priorities and evolving brand narrative. -Translate complex topicssuch as research impact, innovation, and academic excellence into clear, engaging, and emotionally resonant video concepts. -Act as the primary creative authority for video, ensuring consistency of tone, style, pacing, and message across all major video initiatives. -Creative Direction & Concept Development -Conceptualize and creative-direct high-level video content including: -Brand and reputation films -Research impact and innovation storytelling -Institutional promotions and thought-leadership pieces -Lead the creative vision from idea to execution, including scripting, storyboarding, visual approach, and narrative arc. -Push storytelling beyond -documentary coverage-toward cinematic, editorial, and idea-driven work. -Production Leadership (Hands-On Direction, Not Necessarily Execution) Plan and oversee video shoots, ensuring each production serves a larger narrative goal. -Direct on-set talent (faculty, researchers, students, leadership) to capture confident, authentic, and compelling performances. -Manage external vendors and freelancers for videography, editing, motion graphics, and post-production as needed. -Ensure productions remain efficient, on-message, and on-brand while allowing space for creative excellence.Archive & Asset Strategy:Audit and evaluate existing video footage and archives to determine: -What can be repurposed What can be re-cut or reframed -What gaps exist for future storytelling -Reimagine legacy footage to support and advance the institution's current brand narrative, particularly as highlighted in recent press and reputation efforts. Collaboration & Influence:-Partner closely with communications, marketing, leadership, and subject-matter experts to uncover meaningful stories worth telling. -Guide internal teams by providing creative direction, feedback, and big-picture context, elevating the quality and ambition of all video output. -Serve as a creative thought leader and trusted advisor on how video can best support institutional goals. Qualifications Required: -8+ years of experience in creative video leadership, creative direction, or senior-level video production. -Proven expertise in visual storytelling at scale, especially for brand, institutional, or missiondriven organizations. -Exceptional ability to distill complex ideas into concise, compelling narratives. -Strong creative instincts paired with strategic thinking. -Experience leading video projects from concept through delivery. -Comfort directing shoots and managing external production partners. -Portfolio demonstrating big-picture storytelling, not just technical execution. Preferred: -Experience working with higher education, research institutions, healthcare, or similarly complex organizations. -Background in agency or in-house brand environments. Familiarity with long-form brand films, campaign work, and executive-level storytelling. What Success Looks Like: -Video content feels intentional, elevated, and strategic, not reactive or piecemeal. Research impact and institutional stories are clear, compelling, and emotionally engaging-even to non-experts. -Existing footage is thoughtfully repurposed to support a unified brand narrative. Leadership and stakeholders trust video as a primary storytelling and reputation-building tool. -The organization moves from telling good stories to telling the right stories, exceptionally well.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Email Your Resume In Word Tokmurray@creativecircle.comLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : KM22-1983393 -- in the email subject line for your application to be considered.Kimberly Murray - RecruiterFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.This job was first posted by Creative Circle on 04/13/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.Copyright 1999 - 2026. CreativeCircle , Inc. All rights reserved.