Copywriter

About Bob’s WatchesBob’s Watches is the world’s leading marketplace for buying and selling pre-owned luxury watches, with a particular focus on Rolex. Founded in 2010, we’ve built the most trusted name in the secondary watch market through transparent pricing, expert authentication, and obsessive customer service. We’re scaling our content engine to match the authority we’ve built in commerce and this role is where the words actually get written.The RoleWe’re hiring a Copywriter to write the high-leverage performance and brand copy that drives our marketing engine: email, paid, landing pages, partnerships, and brand campaigns, plus ensure strong alignment and partnership with SEO/AEO team and social producers. You’ll work directly under our Head of Content Strategy, who sets the voice, briefs, and editorial standards. You bring the craft.This is a role for a sharp writer who is fast, conversion-minded, brand-aware, and curious about the watch and luxury world. You don’t need to be a watch insider on day one — you do need to write copy that converts, in a voice that builds trust.What You’ll DoWrite Performance and Brand CopyWrite high-performing email copy, including subject lines, preview text, campaign messaging, and lifecycle flowsWrite copy for paid media — search, social, display, retargeting — with performance and SEO/AEO top of mindWrite landing page, partnership, and brand campaign copy that converts and reinforces our positioningContribute to SEO and on-site copy under the Head of Content’s direction — product page copy, category pages, evergreen content, and supporting assetsProduce SEO and Social ContentDraft, refine, and ship social media content (Instagram, X, TikTok, LinkedIn, YouTube descriptions) aligned with our brand voice and content calendarTranslate strategic briefs from the Head of Content into shipped, on-brand copy across surfacesPartner with SEO/AEO team to ensure key word placement and citation optimizationSelf-edit before submitting; respond to editorial feedback quickly and cleanlyTest, Measure, IteratePartner with marketing on subject-line, preview-text, ad-creative, and landing-page tests learn from what wins as well as what drive SEO/AEO citationsTrack copy performance (open rates, CTRs, conversion, engagement) and use the data to make the next round betterMaintain a working bank of high-performing patterns, hooks, and proof pointsVoice and Brand HygieneWrite to the brand voice guide; flag drift; raise tension between performance pressure and brand integrity earlyKeep terminology, tone, and product accuracy consistent across surfacesWhat We’re Looking ForA working copywriter, not a content strategist. You’ve been writing performance and brand copy day-to-day for at least 5+ years — in-house at a brand, at an agency, or bothEmail and paid chops. You’ve owned email campaign and paid-ad copy at meaningful scale and can show what worked and whyLanding-page and brand-campaign range. You’re comfortable moving between conversion-focused page copy and brand-led campaign workVoice-flexible. You can write in a voice that isn’t yours and stay consistent across surfaces and writersPerformance-minded. You read your own data, run tests, and measure success in clicks, conversions, SEO/AEO citations and revenue — not in pretty headlinesDetail-oriented. You catch typos, factual slips, and broken links before they ship. You sweat the small stuffFast. You can produce volume without losing quality, take notes well, and don’t fall in love with first draftsBackgrounds That Tend to FitMid-level copywriters at DTC, ecommerce, or luxury brandsPerformance and lifecycle copywriters from agencies serving DTC or considered-purchase clientsStrong content marketers ready to specialize in conversion and brand copyWatch, jewelry, fashion, or luxury enthusiasts who can write — a clear bonus, not a requirementWhat This Role Is NotA content strategy or audience-development roleA long-form watch journalism role (those pieces come from contributors and SMEs)An editor or managing-editor seat — the Head of Content Strategy owns voice, briefs, and approvalsA senior leadership role; you’ll be a strong individual contributor with a clear growth pathQualifications5+ years of professional copywriting experiencePortfolio of email, paid, landing-page, and brand campaign work — with results where possible — including SEO optimization examples when applicableWorking fluency with modern marketing tools (ESP/CRM, ad platforms, basic analytics, CMS)Comfort with feedback, iteration, and shipping to deadlinesWatch, luxury, or considered-purchase category experience is a plus, not a requirementInterview ProcessPortfolio walkthrough — a few pieces, with results and the brief behind eachCopywriting exercise: write three subject lines, three ad headlines, email body copy, YouTube video script and a short landing-page block to a brief we providePanel with Marketing and Brand with a final conversation with the CMOCompensation and BenefitsCompetitive base salary commensurate with experienceMedical, Dental, and Vision InsuranceEmployer-paid Life and AD&D InsuranceComplimentary lunches and snacksFriendly, collaborative workplace cultureCompany-sponsored events and outingsTo ApplySend a resume, a portfolio link or PDF, and a short note: pick one piece you’ve written, tell us the brief, what worked, and what you’d change.Join an Award-Winning Team!We’re proud to share that we were voted one of America’s Best Retailers in USA Today's Top 500 list — a testament to our commitment to excellence, innovation, and customer satisfaction. If you're passionate about delivering top-tier service and want to be part of a nationally recognized brand, we’d love to meet you!The Company reserves the right to alter or amend an employee’s job responsibilities at any time based on the needs of the business. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. If you require alternative methods of application or screening, you must approach the employer directly to request this.