Creative Strategist

A globally recognized consumer tech brand used by millions of people across multiple markets is looking for a Performance Creative Strategist to join their growth organization on a contract basis.This role sits at the intersection of creative, performance, and data. You will be responsible for turning insights into high-performing, scalable creative across paid channels, owning the strategy, managing the agencies, running the testing frameworks, and making sure every brief that goes out drives measurable results.This is not a brand strategy role. This is not a social media role. This is not a content role. This is a performance creative role, and the distinction matters. The right person has spent their career in paid channels, knows what a thumbstop ratio means, and has strong opinions about what makes a UGC hook convert.Location: Remote (NYC or Austin strongly preferred)WHAT YOU WILL OWNCreative Strategy and LeadershipDevelop performance-driven creative strategies and briefs that connect storytelling to growth objectives across paid channels.Translate audience insights, cultural trends, and platform learnings into clear, actionable creative direction for internal teams and external agency partners.Analyze creative performance to identify what is working, what is not, and why and turn those insights into structured iteration plans.Present creative recommendations backed by data, with clear rationale and expected business impact.Lead creative strategy across global assets, ensuring consistency while adapting for regional nuance and performance requirements.Creative Testing and OptimizationDesign and manage structured creative testing frameworks across Meta, TikTok, YouTube, and Google.Partner with media and analytics teams to align creative hypotheses with KPIs, including CTR, CVR, CPA, and ROAS.Synthesize performance data into actionable insights that inform future creative direction and briefing.Creative Sprints and ProductionOwn and run creative sprints end-to-end from briefing through execution to readout across internal creative teams and external agency partners.Brief, review, and refine concepts across UGC, video, and static formats, ensuring alignment with platform best practices and performance goals.Provide direct, actionable feedback to agencies and creative partners to elevate output and improve conversion.Integrate AI tools into the creative production workflow to increase speed and scale without compromising quality.Cross-Functional CollaborationAct as a strategic partner across growth, media, analytics, and creative teams.Ensure alignment between creative output and broader campaign and business objectives.Champion a test-and-learn culture, pushing for experimentation and iteration over static campaigns.WHAT WE ARE LOOKING FOR5 or more years of experience in performance creative strategy, paid social, or digital advertising.Deep understanding of performance creative across Meta, TikTok, YouTube, and Google and a clear point of view on what makes creative perform on each platform.Strong analytical mindset and comfort interpreting CPA, ROAS, CTR, CVR, and thumbstop data and translating it directly into creative decisions.Proven experience building and executing creative testing frameworks and iteration cycles, not just running tests but designing the systems behind them.Experience managing external agency partners and vendors, briefing them, reviewing their output, and holding them accountable to performance goals.Deep familiarity with UGC, creator-led content, and platform-native trends with the ability to brief and direct creators for performance outcomes.Strong communicator who can clearly articulate insights, feedback, and strategy to a wide range of stakeholders including senior leadership.Highly organized with the ability to manage multiple workstreams simultaneously in a fast-paced, high-output environment.Experience with Motion or similar creative analytics platforms is a strong plus.A bias toward action, experimentation, and creative that drives measurable results.NON-NEGOTIABLESAgency experience is required. If you have only worked in-house or in brand marketing, this role is not the right fit.You must have hands-on experience with Meta, TikTok, YouTube, and Google paid creative, not just awareness of the platforms.You must have built or managed structured creative testing frameworks, not just participated in testing.You must have directly briefed and managed external creative agencies or vendor partners.If your background is primarily brand strategy, integrated marketing, organic social, or content strategy, please do not apply. Those skill sets, while valuable, are not what this role requires.