Personalization Architect Role at Scotiabank
Lead innovative personalized experiences at Scotiabank as a Personalization Architect. Drive technical leadership for MarTech solutions across diverse channels in this key role.
As a Solutions Architect focused on MarTech and Personalization, you will design and implement scalable solutions. Your 5+ years of IT experience will guide cross-functional initiatives to enhance customer engagement and loyalty. Collaborate with engineering teams to ensure compliance and security in all solutions while supporting the evolution of AI-assisted personalization capabilities.
Key Responsibilities
Design end-to-end solutions for marketing initiatives
Translate business requirements into actionable technical designs
Apply compliance standards within architecture patterns
Act as a bridge between marketing and technology platforms
Contribute to technology roadmaps and specifications
Requirements
5+ years of experience in IT and architecture roles
Strong working knowledge of personalization concepts
Familiarity with marketing technology platforms
Ability to influence design decisions collaboratively
Experience in regulated environments preferred
Enhance the customer journey through innovative technical leadership at Scotiabank.
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