Industry Marketing Lead - Media & Entertainment

Head of Industry Marketing – Media & Entertainment Business, HCLTechFull-Time Position in East Coast (Hybrid/Travel)Experience: 8-10 years in B2B Industry marketingAbout HCLTech www.hcltech.comAt HCLTech, one of the world’s fastest-growing technology companies with $14 billion in revenue and 226,000 employees across 60 countries, we are committed to supercharging progress through industry-leading capabilities in Digital, Engineering, Cloud, and AI/GenAI. Our success is powered by our diverse and passionate leaders who set new standards of excellence. We invite forward-thinking leaders to join us and contribute to our culture of innovation and growth.About the RoleHCLTech is looking for an experienced marketing leader to step into the role of Head of Industry Marketing – Media. This strategic position is focused on shaping and delivering global marketing initiatives that strengthen HCLTech’s footprint across the Media landscape—including entertainment, gaming, broadcasting, and publishing. The role centers on engaging senior decision-makers, amplifying brand influence and driving measurable growth across key media sub-sectors.You will lead a globally distributed Media marketing team, working in close partnership with business leadership, sales, and regional stakeholders to ensure marketing strategies are aligned with commercial priorities. This role offers the opportunity to elevate HCLTech’s position as a trusted partner and thought leader within the Media ecosystem, clearly articulating our differentiated capabilities to media companies, content creators, platform operators, and industry partners.Based on the U.S. East Coast, this position reports to the VP and Global Head of TMT Industry Marketing.Key ResponsibilitiesGo-to-Market Strategy & Media Campaign LeadershipDefine and drive the global marketing vision for HCLTech’s Media vertical, aligning strategies to industry shifts such as streaming transformation, digital content monetization, ad-tech evolution, and platform convergence.Lead a lean but high-performing, globally distributed Media marketing team with clear priorities, KPIs, and accountability for business outcomes.Shape differentiated narratives that highlight HCLTech’s capabilities across content production, distribution, personalization, data-driven advertising, and platform engineering—ensuring relevance for media enterprises, broadcasters, publishers, and gaming companies.Integrated Campaign Execution & Audience EngagementOrchestrate multi-channel, insight-led campaigns tailored to Media audiences, including Account-Based Marketing (ABM) for studios, broadcasters, OTT platforms, and publishers.Activate digital, experiential, and partner-led programs—spanning industry events (e.g., media and entertainment forums), content syndication, and social storytelling—to drive awareness and demand.Design engagement strategies that connect with key personas such as Chief Content Officers, Heads of Distribution, Ad Sales leaders, and Digital/Technology executives.Oversee the development of compelling, Media-specific content—thought leadership, use cases, trend reports, video storytelling, and executive briefings—that supports the full buyer journey.Executive & Industry InfluenceEstablish and scale CXO engagement platforms that position HCLTech as a strategic transformation partner across the Media ecosystem.Strengthen brand authority through forward-looking perspectives on industry themes such as direct-to-consumer growth, audience analytics, immersive experiences, and AI-led content operations.Collaborate with regional and global stakeholders to bring client success stories, innovation narratives, and ecosystem partnerships to market in a compelling and differentiated manner.Sales Partnership & Revenue ImpactPartner closely with sales leadership to design and execute marketing programs that accelerate pipeline creation, deal velocity, and revenue growth within priority Media accounts.Drive demand generation, expansion opportunities (cross-sell/upsell), and client retention through targeted, insight-driven marketing initiatives.Align on account prioritization, stakeholder mapping, and persona-based outreach strategies tailored to the Media industry’s complex buying groups.Performance Measurement & OptimizationDefine success metrics aligned to Media business objectives, tracking campaign performance, engagement quality, and contribution to pipeline and revenue.Generate actionable insights to continuously refine messaging, targeting, and channel effectiveness.Manage budgets strategically, ensuring optimal investment across high-impact programs and industry moments.Innovation & Marketing ExcellenceLeverage emerging marketing technologies, data platforms, and AI-driven tools to enhance personalization, campaign performance, and operational efficiency.Cultivate a culture of innovation, collaboration, and accountability, encouraging the team to experiment with new formats and approaches relevant to the evolving Media landscape.Requirements and Skills 8–10+ years of B2B marketing experience, with a strong focus on industry or vertical marketing within the Media sector (e.g., entertainment, broadcasting, publishing, gaming, or streaming platforms).Demonstrated understanding of Media industry dynamics, including digital content ecosystems, audience engagement models, monetization strategies (subscription, ad-supported, hybrid), and emerging trends such as OTT, ad-tech, and data-driven personalization.Proven expertise in executing integrated, multi-channel marketing programs—including Account-Based Marketing (ABM), digital campaigns, industry events, and demand generation initiatives tailored to Media audiences.Experience leading global or multi-region marketing teams, with the ability to align marketing strategy to business growth objectives and regional market nuances.Strong communication and storytelling skills, with the ability to translate complex Media and technology concepts into compelling narratives for executive stakeholders.Data-driven mindset, with experience measuring campaign effectiveness, optimizing performance, and demonstrating clear ROI and pipeline impact.Hands-on familiarity with modern marketing technology stacks, including CRM systems, marketing automation platforms and ABM tools.