Director of Social Strategy & Commercialization

Requirements10+ years in digital advertising with significant depth in paid social and discovery media across multiple platformsTrack record in client-facing leadership roles at a social platform, social tool/technology company, or leading media/creative agencyProven experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisionsDemonstrated success in building or scaling a social/discovery practice or offering (e.g., new product, new buying motion, new cross-channel strategy)Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworksSocial-first strategist who understands how platforms, formats, and signals drive brand and sales resultsClear communicator who can simplify complex cross-channel strategies for any audienceStrong commercial skills; comfortable discussing budgets, media mix, results, and trade-offs with senior leadersClient-first and collaborative; enjoys workshops, whiteboarding, and in-person engagementStrong cross-functional partnerComfortable in fast-changing environments; can bring structure and build simple frameworksGlobal mindset; able to work across regions and travel as neededBachelor's degree required; a master's degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience)We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!What the job involvesCriteo is looking for a senior Social advertising leader to expand and lead our Social strategy – connecting the world of paid social and discovery media with Criteo's platformThis leader will be our go-to expert on social advertising: deeply fluent in the way advertisers plan, buy, and optimize across platforms like Meta, TikTok, Snap, Pinterest and other emerging environments, and sage on how cross platform workflows are merging with other marketing channelsThey will sit at the intersection of clients, platforms, and Criteo's product & GTM teams, helping our largest advertisers and agencies design full-funnel social & discovery strategiesSet the Criteo POV on social and how it complements walled gardens in modern media activationLead strategic conversations with C-level and VP-level clients, co-creating integrated plans that combine social, discovery, and commerce mediaTranslate market needs back into product, partnerships, and GTM motions, ensuring Criteo is the most credible partner for clients looking to grow through social and discovery channelsThis is a high-impact, highly visible role suited to someone with a profile similar to senior client-facing leaders at top social partners/platforms and toolsStrategy & positioning for Social & Discovery:Expand Criteo's global strategy and narrative for Social in brand and product discovery: how our solutions complement and amplify investments in social platformsDevelop clear value propositions for different client segments that connect social & discovery to commerce outcomes and closed-loop measurementBuild frameworks and playbooks that explain where Criteo sits in the social/discovery mix: prospecting, mid-funnel discovery, retargeting, and loyaltyClient advisory & executive engagement:Serve as a senior advisor to key global clients and agencies on social & discovery strategy, participating in C-level and VP-level meetings, QBRs, and planning cyclesLead strategy workshops and roadshows with clients, co-designing integrated plans that connect social/discovery to Criteo's strengths in commerce and performance mediaTurn early wins into repeatable case studies and narratives in partnership with Marketing & CommsGo-to-market & sales enablement:Partner with GTM, Sales and Account Strategy teams (especially for XL clients) to embed Social thinking into day-to-day selling motionsDefine qualification criteria and "best next product" scenarios where Criteo's offerings should be part of a client's social/discovery stackProduct partnership & roadmap influence:Act as the market voice of social into Product & R&D: codify client needs, competitive insights, and gaps into clear roadmap inputPartner with Product teams to ensure formats, targeting, measurement, and integrations support modern social/discovery use casesEcosystem relationships & partnerships:Build and maintain senior relationships with social platforms, social buying tools, and key agency partners, positioning Criteo as a strategic commerce partner in the social ecosystemIdentify and evaluate partnership opportunities (e.g., API integrations, Alpha testing, measurement collaboration, joint case studies etc.) that strengthen Criteo's relevance in the social/discovery landscapeRepresent Criteo at industry events and thought leadership forums on topics spanning social, discovery, and commerce mediaJ-18808-Ljbffr