Product Marketing Specialist

Product Marketing SpecialistDepartment: Marketing Location: Saint Louis Reports To: Manager of Product and DesignPosition SummaryThe Product Marketing Specialist supports the success of Anova's product portfolio through internal training, external communications, data-driven product launches and sku rationalization, and maintaining brand consistency across all touchpoints.Outcomes & ResponsibilitiesCommunicationsDevelop and update images and copy for the website, email campaigns, product launches, brochures and other collateral, and internal company updates.Maintain a consistent cadence of communication across various customer segments through email, social, and website blogs, capturing metrics to gauge performance.Update supporting web pages and documents to reflect changes in materials, warranties, finishes, and patterns.Support internal product education through clear, organized training documents and presentations.Product Marketing Data & Launch SupportAssist with new product launches through front-end competitor research, market analysis, and supporting images and copy.Conduct cyclical product data updates to benchmark performance of new product introductionsAnalyze and interpret existing product performance data to inform marketing and portfolio decisions.Bring voice-of-customer (VOC) insights back to internal teams. Brand StewardshipEnsure approved and consistent use of brand assets.Generate and maintain standardized templates (email signatures, letterhead, presentations, etc.).Identify misuse of brand materials and provide corrective guidance and updated files.Maintain visual and messaging consistency across all external and internal touchpoints. Events & Trade Show SupportMaintain inventory of marketing materials and product samples.Catalog and coordinate brochures, collateral, and product materials for trade shows.Support event logistics related to marketing and product presentation.Travel 2-4 times per year to support customer visits or trade events. Required QualificationsBachelor's degree in Business, Marketing, or related field3-5 years of professional experience (product marketing preferred)Experience supporting email marketing campaigns and analyzing resultsStrong written and verbal communication skillsStrong analytical skills and ability to interpret product dataProficiency in Microsoft Office (Excel and PowerPoint)Ability to work independently and cross-functionallyStrong organizational and time management skillsAbility to travel 2-4 times per year Preferred QualificationsDirect product marketing experienceGraphic design experience (portfolio/examples preferred)Adobe Creative Cloud (or similar design tools)Experience editing photography and working with raster and vector filesSalesforce experienceEmail marketing platform experienceVoice-of-Customer (VOC) engagement experienceExperience traveling to visit customers Core Competencies & Cultural ExpectationsAt Anova, we hire and develop team members who demonstrate:Respect - Treats everyone with dignity and communicates honestly while maintaining enthusiasm for the future.Continuous Improvement - Identifies and eliminates non-value-added work; improves systems rather than tolerating inefficiencies.Growth & Discomfort - Embraces challenges as growth opportunities and seeks help when needed.Responsibility & Humility - Takes ownership of both successes and failures and inspires others to do the same.Clear Communication - Conveys information professionally and clearly; able to train on product concepts.Active Listening - Listens to teammates and customers; translates market insights into action.Positive Attitude - Brings energy and optimism, especially in challenging situations.