Sales & Marketing - Distillery, Bar & Restaurant

Sales & Marketing Manager (Hospitality Growth Leader)Cutler's Distillery & Public House – Santa Barbara, CAWe're not looking for someone to "run social media."We're hiring a revenue driver.Cutler's Distillery & Public House is a craft distillery, bar, restaurant, and live-music venue in Santa Barbara.This role is for a hands-on operator who understands hospitality marketing, events, partnerships, and customer retention — and who is comfortable being on the floor executing, not just planning.Key ResponsibilitiesRevenue Growth• Increase monthly revenue• Improve average check sales• Increase total visitors to Bar/Restaurant• Drive Sales of Distilled Spirits (inhouse & wholesale)• Increase Club membershipsFoot Traffic & Events• Develop and manage weekly anchor events (live music, trivia, themed nights)• Drive private bookings, corporate events, and distillery tours• Build partnerships with local businesses and employersMarketing Execution• Run social campaigns• Grow and manage email/SMS retention campaigns• Create offers that convert first-time guests into repeat regulars• Oversee content direction with performance accountabilityOn-Premise Sales Strategy• Train staff on upselling and spirit promotion• Help engineer menus for profitability• Track KPIs weekly and adjust strategy quicklyQualifications• 3–7+ years in hospitality marketing, brewery/distillery growth, boutique hotels, or event-driven venues• Proven track record of increasing revenue (not just impressions)• Comfortable working on-site 4–5 days per week• Data-driven and execution-oriented mindset• Strong leadership and communication skillsCompensation• Base Salary: $55,000 – $70,000 (DOE)• Performance bonuses tied to revenue milestones• Additional incentives tied to private events and bottle sales growthHigh performers should expect meaningful upside.What Success Looks Like (6–12 Months)• Midweek consistently filled• Strong repeat customer base• Private events booked in advance• Email/SMS list actively generating return visits• Clear reporting dashboard showing growth trends• Revenue trending towardHow to ApplyPlease submit:• Resume• Short summary of a revenue growth win you personally drove• Specific metrics you improved (traffic, revenue, bookings, retention, etc.)