Senior Director, Digital Experience & Media

Payrate: $54.00 - $57.00/hr. Responsibilities:Manage day-to-day Organic Social & CRM communications calendar and execution across all Home Appliance categories.Understand social trends and how they impact creative messaging and content strategyDrive CRM campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.Align creative with integrated marketing strategy to develop fit-for-purpose, consumer-centric content to impact the appliance business driving positive sentiment and traffic.Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Appliance campaigns are prioritized among other categories and receive fair share of voice across shared channels.Manage execution of Social and CRM campaigns via internal tools with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.QA Social, influencer and CRM content including trafficking sheets, providing clear feedback and direction on necessary updatesUnderstand key product RTBs, marketing names, and nuances between modelsUnderstand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.Manage agency outputs for Social, Influencer and CRM creative including ensuring creative aligns to brief, test plan is actionable, URL/trafficking sheet is accurate and all product categories are prioritizing according to business needsPartner with Digital and Brand Experience team members to understand all workstreams and ensure cohesive messaging and best landing experiences for email communications.Collaborate with IMC and PM teams for creative feedbackClearly communicate stakeholder feedback to agency partners in a consolidated mannerManage social posting and content calendars with the agency and internal stakeholders with clear back up plans when necessaryHandle influencer product inventory requests and deadlines with internal stakeholders aligned to company mandatesShare key activity updates as contributor of the monthly marketing team shareoutMaintain internal documents inclusive of finance reporting, campaign results, live tracker, marketing calendars, etc. and distribute information to stakeholders when applicableShare social and influencer content with internal stakeholders inclusive of paid media and retailers for potential usageLimited community management inclusive of YT playlists and collab postingAct as a subject matter expert for managed channelsWork with global counterparts on content needs and feedback. Skills:Strategy and business acumenSelf-starter with desire to drive positive sentiment and consumer loyaltyGreat collaborator and strong communication skillsAble to shift focus quickly to adapt to changing business needsPlanning & organization to manage multiple campaigns and workstreams at one timeAttuned to a teamwork environment, fast-paced rhythm, and a results-oriented cultureKnowledge of social platforms such as Instagram, TikTok, YouTube, Pinterest and ThreadsKnowledge of Social and CRM best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendationsFamiliar with Sprinklr reporting and community management capabilitiesExperience managing agency partners and relationshipsTableau reporting and analysis a plusGlobal experience appreciated but not mandatory Top Skills: SocialInfluencer & CRM Experience Pay Transparency: The typical base pay for this role across the U.S. is: $54.00 - $57.00 /hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match,  life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. 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