Director of Marketing

Optimal Care is where your dedication meets a rewarding career. As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our Patients and Families every day. We are the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our integrated care delivery model incorporates technology, innovation and best practices. We produce value based outcomes by managing chronic disease process, rehabilitation and end of life care.We live a simple Mission: Serve Together, Provide Value, and Deliver Exceptional Quality Care. What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work.Exceptional Benefits:Minimum of 3 Weeks Paid Time Off (PTO) Company Vehicle Program Mentorship CultureMedical, Dental, and Vision Insurance 401(k) with Employer MatchMileage Reimbursement Cutting Edge TechnologyAre you a strategic marketing leader who excels at building brands that resonate with audiences while driving measurable business results? Join Optimal Care as our Director of Marketing and lead the strategy that defines how we connect with patients, partners, and communities.About The RoleAs Director of Marketing, you'll be the architect of our brand presence and the driving force behind all marketing, communications, and digital strategy initiatives. Reporting to the Chief Sales Officer, you'll partner with executive leadership to position Optimal Care as a trusted, high-quality healthcare organization while leading integrated campaigns that fuel growth and engagement.This is a high-impact leadership role where your creative vision, strategic thinking, and data-driven approach will shape how thousands of people experience our brand. You'll oversee everything from digital marketing and social media to internal communications, public relations, and sales enablement - building a cohesive brand story across every touchpoint.Key ResponsibilitiesBrand Strategy & LeadershipEnsure consistent brand identity, voice, and standards across all channels and platformsLead brand storytelling initiatives that position Optimal Care as a healthcare leaderPartner with executive leadership to align marketing strategy with organizational goalsOversee performance analytics and use data to continuously refine strategy and ROIDigital Marketing & Web ExcellenceDirect comprehensive digital strategy including SEO, PPC, content marketing, and paid socialOversee website performance, user experience, and conversion optimizationLead marketing automation and customer journey mapping initiativesMonitor analytics and refine digital strategies to maximize reach and engagementIntegrated Campaign ManagementDevelop and execute data-driven marketing campaigns aligned with growth objectivesCoordinate cross-functional initiatives supporting key programs and service linesOversee lead generation and customer engagement strategiesManage campaign budgets, timelines, and deliverables for successful executionSocial Media & Community BuildingGuide social media strategy across all platforms (LinkedIn, Facebook, and emerging channels)Oversee content creation, community management, and paid social advertisingMonitor trends and integrate innovative practices to boost performanceBuild partnerships and collaborations that expand reach and engagementInternal Communications & CultureDevelop internal communication strategies that align with Optimal Care's mission and valuesOversee internal channels, platforms, and messaging to engage employeesSupport organizational change communications and crisis managementManage company store, office presentation standards, and employee engagement campaignsExternal Communications & Public RelationsLead public relations strategy and media relations to strengthen brand reputationOversee stakeholder and community engagement initiativesGuide executive communications and leadership messagingPartner with legal and compliance to ensure regulatory adherenceSales EnablementDirect development of sales collateral that strengthens brand positioningCreate materials that equip sales teams to effectively communicate our valueProvide training and enablement programs for internal teamsSupport exhibit and convention strategies for lead generationWhat We're Looking ForRequired:Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Healthcare Administration, or related field7-10+ years of progressive marketing experience5-7 years specifically in healthcare marketing (hospitals, health systems, medical practices, pharmaceutical companies)Proven track record leading successful marketing teams and initiativesStrongly Preferred:Master's degreeExperience supporting a multi-site healthcare companyEssential Expertise:Ability to develop data-informed strategies that drive business resultsOutstanding copywriting skills across digital, brand, and executive communicationsDeep proficiency in SEO, PPC, content strategy, social media marketing, and paid advertisingExpert with Google Analytics, Adobe Analytics, HubSpot, Marketo, or similar platformsStrong understanding of customer journey mapping and personalizationExperience with budget oversight and ROI analysisUnderstanding of healthcare compliance, regulations, and industry dynamicsInnovation & Tools:Familiarity with AI-driven personalization and emerging marketing technologiesAbility to balance innovation with healthcare compliance requirementsCommitment to continuous improvement and testingLeadership Qualities:Collaborative partner who builds strong cross-functional relationshipsData-driven decision maker with creative problem-solving skillsCalm and strategic communicator during organizational change or crisisSelf-directed leader who thrives with minimal supervisionPassionate about healthcare and making a meaningful impactWhy This Opportunity is ExceptionalPartner directly with the Chief Sales Officer and executive teamLead the full marketing ecosystem from brand to digital to PRShape brand strategy and creative direction for a growing healthcare organizationLeverage cutting-edge tools and tactics in a healthcare contextHelp people access exceptional healthcare when they need it mostBuild and lead a high-performing marketing teamSee direct results from your strategies in organizational growth and brand recognitionWork EnvironmentThis position is primarily office-based with occasional travel for events and team meetings. The role requires flexibility to respond to urgent communications needs, campaign launches, and strategic initiatives while maintaining structured planning and execution processes.Ready to Build Something Remarkable?If you're a marketing leader who knows how to blend strategic thinking with flawless execution, and you're passionate about healthcare, we want to hear from you.Location Office Location: Bingham Farms, MI; Grand Rapids, MI; or Jackson, MI but will be expected to support all locationsOptimal Care has offices in Bingham Farms, MI; Carmel, IN; Grand Rapids, MI; Jackson, MI; Kalamazoo, MI; Maumee, OH; and Saginaw, MIHours8:00 am – 5:00 pm, Monday through FridayPay Range$100,000—$140,000 USDBackground ScreeningOptimal Care conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act.Reasonable AccommodationsWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Equal Opportunity EmployerOptimal Care is an equal-opportunity employer.