Director of Marketing
Position OverviewStoneManor Homes is seeking a Director of Marketing to lead and scale all marketing efforts across our growing portfolio of communities in the Houston market.This role is responsible for driving qualified traffic, supporting sales velocity, strengthening brand positioning, and improving conversion across the entire buyer journey. The ideal candidate understands how to market to entry-level and move-up buyers, balancing performance-driven digital execution with a strong in-person community presence.This is a hands-on leadership role—you will both set strategy and execute while building the systems needed to support growth to 800+ homes annually.Key Responsibilities1. Lead Generation & Traffic StrategyOwn and deliver qualified traffic targets for each communityManage digital channels including:Paid search (Google)Paid social (Meta)Display / retargetingSEO and organic contentOptimize campaigns for cost per lead, cost per sale, and conversion rateAllocate budget dynamically across communities based on absorption goals2. Community Marketing ExecutionDevelop and launch community-specific marketing plansOversee:Grand openingsBroker eventsVIP / pre-sale campaignsEnsure each community has:Proper signageBranded presenceConsistent messaging3. Sales Funnel & Conversion OptimizationPartner closely with Sales leadership to:Improve lead-to-appointment conversionImprove appointment-to-contract conversionManage CRM and lead routing processesDevelop scripts, follow-up systems, and nurturing campaignsMonitor and report on:Lead response timesAppointment ratesConversion metrics4. Brand Development & PositioningMaintain and elevate the StoneManor Homes brandEnsure consistency across:WebsiteSignageCollateralModels and sales officesPosition StoneManor as a trusted, high-quality move-up builder5. Website & Digital ExperienceOwn StoneManorHomes.com performance:UX and conversion optimizationCommunity pagesInventory listingsEnsure listings are accurate across:ZillowRealtor.comHomes.comMLS platformsImprove online-to-offline conversion6. Content & Creative DirectionOversee creation of:Photography and videographyFloor plan marketingSocial contentEmail campaignsEnsure all content aligns with brand standards and target buyer7. Budget Management & ROI AccountabilityManage annual marketing budgetTrack and report:Cost per leadCost per saleROI by channelContinuously reallocate spend to highest-performing channels8. Vendor & Agency ManagementManage relationships with:Digital agenciesCreative vendorsSignage companiesHold vendors accountable to performance and deadlines9. Support Division ExpansionBuild scalable marketing systems to support:New community launchesFuture geographic expansion (Division 2)Ensure consistency across divisions while allowing for local adaptationKey Performance Indicators (KPIs)Qualified leads per communityCost per lead (CPL)Cost per sale (CPS)Lead-to-appointment conversion rateAppointment-to-contract conversion rateCommunity absorption pace vs. pro formaWebsite conversion rateBrand consistency and presentation qualityQualifications7–12+ years of marketing experience, preferably in:Homebuilding, real estate, or related industriesProven experience managing digital lead generation campaignsStrong understanding of buyer journey and sales funnel optimizationExperience working with CRM systems (HubSpot, Salesforce, or similar)Ability to manage multiple communities and priorities simultaneouslyStrong analytical and data-driven mindsetExcellent communication and leadership skillsPreferred ExperienceExperience marketing to entry-level and move-up homebuyersExperience supporting high-volume production buildersFamiliarity with Houston market dynamicsExperience launching new communities or divisionsCompensationBase Salary: $120,000 – $150,000 Bonus: Up to 30–50% of base, tied to: Cost per sale targets Lead volume and conversion metrics Community absorption performance