General Manager - Boutique Fitness

MAX Fitness & Wellness - Lacey, NJ Full Time, In-PersonAbout MAX Fitness & WellnessMAX Fitness & Wellness is more than a gym - we're a supportive community focused on helping people look and feel their best through expert-led fitness, simple nutrition guidance, and accountability. Our proven system has transformed thousands of lives, and our Hillsborough location is looking for a strong leader to help drive results, culture, and growth.Position OverviewThe General Manager is responsible for the overall performance of the location, including sales, team leadership, member experience, and day-to-day operations. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing others, and is driven by both people and performance.You will serve as the face of the business, leading the team, supporting members, and ensuring the center consistently delivers an exceptional experience.Key ResponsibilitiesLeadership & Team ManagementLead, coach, and develop a high-performing team of instructors and front desk staffSet clear expectations and hold the team accountable to performance and service standardsManage hiring, onboarding, scheduling, and ongoing trainingFoster a positive, energetic, and professional cultureSales & GrowthDrive membership sales and enrollment into programs and challengesLead by example in consultations, follow-ups, and conversionsExecute local marketing initiatives and community outreachTrack KPIs and sales performance, adjusting strategies as needed Operations & Member ExperienceOversee daily operations to ensure smooth, efficient center performanceDeliver an exceptional member experience from first visit through long-term retentionHandle member concerns with professionalism and careEnsure facility cleanliness, organization, and brand standards are upheld Administrative & ReportingManage basic reporting, payroll oversight, and schedulingMaintain systems and processes to support consistent resultsCommunicate effectively with ownership and corporate support teams Qualifications2+ years of leadership or management experience (fitness, retail, hospitality, or sales preferred)Strong sales background with a proven ability to drive revenueExcellent communication, organizational, and interpersonal skillsHigh energy, positive attitude, and solution-oriented mindsetComfortable leading from the front and being hands-on dailyPassion for health, fitness, and helping others succeed Compensation$50,000 - $52,000 annual base salaryBonus and commission incentives available after 90 days of employmentGrowth opportunity within a results-driven, people-first fitness brand Why Join MAX Fitness & Wellness?Competitive salary with performance-based incentivesOpportunity to grow within a nationally recognized fitness brandSupportive leadership and proven systemsMeaningful work that makes a real impact on people's livesReady to lead, inspire, and grow?