Chief Marketing Officer (CMO)

Our Values Mental Health Awareness As a start-up nonprofit, we are dedicated to raising awareness about mental health and reducing the stigma surrounding mental illness. We believe mental wellness is just as vital as physical health and deserves the same level of attention and support.Empathy and Compassion We strive to create a supportive, understanding environment where individuals feel heard and valued. Our peer-led support groups, facilitated by certified volunteers, ensure that those seeking help receive compassionate care and guidance.Inclusivity MWA is committed to serving diverse populations, including youth, BIPOC communities, veterans, and the LGBTQIA+ community. We believe that mental health support should be accessible to everyone, regardless of background or identity.Community Empowerment Through education, advocacy, and accessible resources, we empower individuals to take charge of their mental health. Our goal is to provide the knowledge and support people need to navigate their mental wellness journey confidently.Whom We ServeMWA serves individuals facing mental health challenges, those seeking support, and advocates for mental health awareness. As an organization focused on digital outreach, we prioritize marginalized and underserved communities by providing safe, online spaces where individuals can connect, build resilience, and access vital mental health resources.Our Approach to Digital Wellness As a nonprofit with a strong online presence, MWA focuses on combating cyberbullying, digital hostility, and social isolation. We believe that digital spaces should foster kindness, inclusivity, and support, rather than negativity and harm. Through virtual events, interactive workshops, and community-driven gaming initiatives, we create positive online environments that encourage meaningful connections and mental well-being.What Sets Us ApartMWA is not just a mental health organization, it’s a movement to redefine online spaces and make digital wellness a priority. As a start-up, we are actively building innovative ways to expand access to mental health care, including plans for affordable online therapy sessions for underserved populations.With the support of our dedicated volunteers, streamers, and digital advocates, we are replacing digital toxicity with community-driven positivity. Our goal is to ensure that everyone, regardless of where they are, has access to mental health support and can thrive in a compassionate, inclusive digital space.,About Miracle Workers Alliance (MWA)Miracle Workers Alliance (MWA) is a nonprofit organization dedicated to improving mental health through community support and engagement. We create safe online inclusive spaces where individuals are able to thrive. Our current programs, including Gamers for Wellness & Peer Support, provide mental health resources through innovative and interactive platforms such as online gaming, virtual events, and 1 on 1 support on Discord.+++Role OverviewMWA is seeking a passionate and strategic Chief Marketing Officer (CMO) to lead our marketing, branding, and communications efforts. This volunteer executive role is ideal for a marketing professional eager to make a tangible impact in mental health advocacy while gaining hands-on leadership experience.As CMO, you will develop and execute high-impact marketing strategies, strengthen donor and community engagement, and amplify our mission across digital platforms. You will work closely with leadership to drive awareness, build meaningful partnerships, and cultivate a strong brand presence.Commitment 15-20 hours per week (remote)Compensation Unpaid (with potential for a paid position as we grow)This role is perfect for mission-driven marketers looking to expand their leadership portfolio while making a difference.+++Key ResponsibilitiesLead marketing campaigns that challenge mental health stigma across social media.Create compelling content, including lived-experience stories, infographics, and videos.Optimize SEO and blog strategy to reach those seeking mental health resources.Manage and analyze email newsletters (impact updates, educational series, calls to action).Develop and enforce consistent branding across all platforms.Recruit, onboard, and lead a volunteer marketing team.Foster a collaborative, inclusive culture among remote volunteers.Engage with mental health advocates, influencers, and experts.Assist in recruiting a Community Outreach/Influencer Relations Manager.Build partnerships with nonprofits, brands, and community organizations.Occasionally represent MWA in virtual events and media opportunities.Track key performance metrics and refine strategies based on data.Support fundraising efforts with donor-focused marketing materials.Ensure marketing materials follow mental health best practices.Uphold data privacy standards for email lists and donor information.Work closely with the CEO, executive team, and Events Director to align marketing with organizational goals and event initiatives.Provide monthly progress reports to the CEO.+++Qualifications3+ years of experience in digital marketing or communications (professional or volunteer).Proven track record of creating engaging social media content and managing teams.Understanding of mental health messaging best practices (or willingness to learn).Ability to use analytics tools to track performance and adjust strategies accordingly.Preferred experience in nonprofit marketing (fundraising, donor engagement).Familiarity with Canva, Google Sheets, and Asana (or similar tools).Entrepreneurial mindset – comfortable in a startup-like environment where you "build the plane while flying it."Strong leadership and collaborative spirit to motivate volunteer teams.Creative problem-solver who can work with limited resources and find innovative solutions.Preferred experience with grant writing or donor communications.+++Why Join Us?Hands-on experience in nonprofit leadership & marketingMake a direct impact on mental wellness in the gaming and online communities.Work with a passionate, supportive team.Recognition in MWA’s community channels.Written letter of recommendation from the CEOGain skills & experience as an event coordinator.Earn volunteer hours and build your portfolioThis is a unique opportunity to drive change in mental health advocacy, grow as a leader, and shape the future of a growing nonprofit.+++Miracle Workers Alliance is committed to diversity, equity, and inclusion. We welcome applicants of all backgrounds, identities, and abilities to apply. If you require any accommodations during the application process, please let us know.