Director of Database Marketing

Company Description Nick Ippolito is a company driven by innovation, strategy, and expertise, dedicated to delivering exceptional marketing solutions. With a focus on exceeding client expectations, the organization values analytics-driven decision-making and creativity. Located in Albuquerque, NM, the company fosters a collaborative environment that supports growth and development. Professionals joining the team are empowered to contribute to impactful marketing initiatives and drive success. Role Description This is a full-time, on-site position in Albuquerque, NM, for a Director of Database Marketing. The role involves leading database marketing initiatives, creating and implementing effective marketing campaigns, and leveraging marketing analytics to guide strategic decisions. The Director will oversee direct mail campaigns, collaborate across departments to align marketing strategies, and analyze data to optimize campaign performance. This individual will also be responsible for identifying opportunities to enhance targeting and segmentation. Qualifications Proven expertise in Database Marketing and Direct Mail strategiesStrong Analytical Skills with experience in leveraging Marketing Analytics for strategic decision-makingKnowledge of effective Marketing principles and campaign managementExcellent communication and leadership skillsFamiliarity with tools and platforms used in data-driven marketingAbility to analyze trends and develop actionable insightsBachelor's or advanced degree in Marketing, Business, Statistics, or a related fieldExperience managing and mentoring marketing teams is a plus