Search and Marketplaces Media Manager

About NoodNood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.As we scale, we're investing in tighter performance execution across the highest-intent acquisition surfaces: Google (DTC) and Amazon / marketplaces (retail media). We're hiring a dedicated owner to run these channels with rigor, create repeatable structure, and translate performance into clear actions the broader team can use.Role OverviewThe Performance Search & Marketplaces (PPC) Lead is a hands-on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end-to-end. This person is responsible for account architecture, day-to-day optimization, and a disciplined testing cadence that drives profitable growth.What You'll OwnYou will:Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiencyOwn Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole momentsBuild and maintain clean account structure, consistent naming, and a documented testing roadmapDeliver weekly channel scorecards and insights: what moved, why it moved, and what we're changing nextTranslate ad + search term learnings into clear cross-functional priorities for:creative testing briefs (hooks, angles, claims, formats)landing page focus areas (CRO inputs)Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)Key Responsibilities2) Amazon / Marketplace Advertising (Retail Media)3) Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale)4) Cross-Functional CollaborationWhat Success Looks Like Google Ads Ownership (DTC Acquisition)Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute)Build and refine account architecture: match-type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacingDrive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignmentIdentify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch)Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmapOwn Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defenseEstablish repeatable playbooks for:new SKU launchespromo and tentpole moments (Prime Day, BFCM, seasonal events)budget pacing and spend efficiency during high-volume windowsProvide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing)Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the "next best actions."Use Shopify + Triple Whale (and platform-native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindsetProduce a weekly scorecard that includes:spend, revenue, efficiency (ROAS/MER where applicable), contribution-margin orientationCAC proxy and cohort-quality signals where availablequery/keyword and product target insights (winners/losers)what changed, why, and what's nextMaintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly)Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks earlyPartner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loopsPartner with Marketplaces to align on promo calendar, SKU priorities, and listing readinessPartner with Ops/Finance to ensure growth stays inside margin and inventory guardrailsCoordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high-quality and retargeting is strategically alignedFirst 30 Days: Stabilize + Build StructureAudit and rebuild/clean core Google and Amazon account architecture where neededEstablish consistent naming, budgets, and a testing cadenceShip a weekly reporting format that leadership can rely on without interpretation gymnasticsIdentify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiencyDays 31-60: Improve Efficiency + Increase SignalDemonstrate clear efficiency improvements via query control, targeting refinement, and waste reductionDeliver 6-10 documented tests with decisions (keep/kill/iterate) and measurable learningsProvide recurring creative and onsite insights that translate into visible changes in performance outputDays 61-90: Scale with Guardrails + Codify PlaybooksExpand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsiblyImprove predictability: leadership understands what's happening, why, and what to do nextPropose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitableWho You AreYou're an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testingYou can translate data into decisions and communicate crisply to executives and creative partnersYou're pragmatic about attribution and focus on what's controllable and repeatableYou thrive in lean, fast-moving environments where you own outcomes and move quicklyRequirementsRequirementsMust-Haves3 - 6+ years of hands-on PPC management in ecommerce (in-house, agency, or hybrid)Strong experience with Google Ads for direct response performance (Search + Shopping/PMax)Strong experience with Amazon Sponsored Ads (SP/SB/SD), including keyword strategy, product targeting, and launch/promo playbooksHigh data literacy: advanced Sheets/Excel competence, comfort interpreting dashboards and building clear performance narrativesExperience improving product feeds (Merchant Center), landing page alignment, and/or onsite conversion inputsStrong communication and stakeholder management—clear, calm, and action-orientedNice-to-HavesExperience with additional marketplaces (Walmart.com), retail media networks, or Amazon DSP/AMCBeauty / skincare / devices / regulated-claims-adjacent category experienceExperience using Amazon analysis tooling (Helium10, JungleScout, etc.)Familiarity with cohort-quality signals and LTV thinking (even if you don't own lifecycle)BenefitsCompensation & BenefitsBase Salary: Up to $120,000 USD (dependent on experience and location)Bonus: Tied to agreed performance KPIs and efficiency guardrailsEquity: Meaningful ownership opportunity via vested stock options on a standard scheduleComprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility