Performance Copywriter — Digital Health & Dermatology

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.As a Copywriter at FORMEL SKIN, you will play a vital role in shaping the voice of our brand across all channels. Your primary responsibility will be crafting compelling, precise, and engaging content that resonates with our audience and supports our mission of democratizing dermatology.What you'll be doingCreate performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journeySupport with video scripts, campaign messaging, and customer-facing materials for digital and printTranslate marketing goals into clear and consistent communicationClose collaboration with channel teams as well as Product, CRO and DesignOptimize copy based on performance insightsContribute to brand messaging as well as the development of guidelines and standardsWhat you need to shineNative-level German writing skills2–3 years of experience in performance copywriting or direct response marketingUnderstanding of conversion psychology, customer journeys, A/B testing and funnel mechanicsIndependent yet collaborative working styleExperience in a fast-paced marketing environment (e.g. startup/scale-up) across multiple touchpointsWhy work with us?Drive the future of growth in digital healthcare: At FORMEL SKIN, you'll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role—it's your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. xevrcyc If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.