Regional Sales Manager

We are seeking a Regional Sales Manager (RSM) to lead a hybrid direct and national sales agency model within an assigned region. This role is accountable for delivering regional KPIs through a combination of direct retailer engagement and sales agency leadership, and serves as the primary face of the company for regional retailer calls and field-level relationships.This person will serve as the primary company representative for regional retailer calls and field-level customer relationships• Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution• Direct and lead the Company's national sales agency partner within the assigned region• Set clear priorities, expectations, and KPIs for agency teams• Drive accountability through regular performance reviews, market visits, and ride-alongsRequired Qualifications• Bachelor’s degree requiredCurrent experience calling on HEB • 7+ years of CPG sales or field sales leadership experience• Proven experience operating in a hybrid direct / sales agency model• Strong capability and confidence leading direct retailer calls and representing the manufacturer• Deep understanding of retail execution, selling fundamentals, and KPI management• Ability to influence, align, and drive results without sole reliance on direct authority• Willingness to travel extensively within assigned regionPreferred Experience• Experience supporting national brand portfolios across multiple retail channels• Familiarity with retail execution tools, store audit platforms, and field reporting systems• Experience partnering closely with National Account Managers and category teams