Data Analyst

We're hiring on behalf of a Haystack partner!The Role• Architect a comprehensive B2B measurement framework for a dual-sided ecosystem (Buyer and Seller).• Own the data strategy for the full customer lifecycle, from Awareness to Loyalty.• Create executive dashboards showcasing unified acquisition performance, channel efficiency, and funnel conversion.• Manage the end-to-end data lifecycle across CDP, BI, DWaaS, SMS, and ESP platforms.• Analyze the effectiveness of Web/SEO, SMS, and Email in driving users through the marketplace funnel.• Optimize acquisition, activation, and retention for both buyers and sellers based on provided insights.What You'll Need• Minimum of 5–7 years in Marketing Analytics, Growth Analytics, or Performance Marketing, with manager-level experience.• Deep expertise in lead funnel analytics, conversion optimization, and CAC management.• Hands-on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL.• Expert understanding of web tracking (GA4, GTM) and API integrations.• Strong knowledge of two-sided B2B funnels, including lead scoring and buyer vs. seller behavior nuances.• Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related quantitative field.What's On Offer• Competitive annual salary ($100,000 - $120,000) plus potential bonus.• Comprehensive medical, dental, and vision benefits.• Immediately vested 401K with company match.• Generous paid time off including vacation, personal, and sick time.Apply via Haystack today!