Paid Ads Contractor — Hospitality Marketing

About Brosy StudioBrosy Studio is a boutique hospitality marketing agency managing paid digital and organic social marketing for boutique hotels and independent properties. We run Google Ads, Meta Ads, metasearch, and Google Hotel Ads.This hire supports the agency side of that work: real clients, real campaigns, real results.We're a small, sharp team. We move fast, think strategically, and care deeply about the work. If you've been waiting for an agency that actually understands hospitality marketing at a technical level, this is it.The RoleWe're looking for a paid ads contractor who can own campaign execution across Google and Meta for our hotel clients — and who is comfortable operating at both the strategic and technical level. You won't be handed a playbook. You'll help write it.This is not a 'set it and forget it' role. Our clients are boutique hotels with high-consideration, low-volume bookings. Every dollar of ad spend counts and every campaign decision needs to be defensible with data.You'll work directly with the agency lead, have visibility into full client reporting, and contribute to how we evolve our paid strategy across the portfolio. There's room to grow with this engagement as we expand.What You'll DoCampaign ManagementBuild, launch, and optimize Google Search, Performance Max, and Hotel PMax campaigns for boutique hotel clientsManage Meta paid social campaigns across Facebook and Instagram — prospecting, retargeting, and engagementOwn audience strategy — lookalike stacking, interest layering, geo-targeting — tailored to each property's drive marketMonitor campaign performance daily and make proactive adjustments to budgets, bids, and creativeManage metasearch campaigns (Google Hotel Ads via Cloudbeds or Hotel Center) including rate parity monitoringTracking & AttributionAudit and maintain GA4 + GTM setups for client propertiesIdentify and fix attribution issues — cross-domain tracking, UTM inconsistencies, conversion setupBuild and maintain clean UTM frameworks across all paid channelsCommunicate clearly about what the data does and doesn't tell usReporting & StrategyContribute to monthly client performance reports — not just pulling numbers but interpreting themFlag opportunities and issues proactively — don't wait to be askedParticipate in client-facing strategy discussions when relevantStay current on platform changes — Meta algorithm updates, Google Ads policy changes, new ad formatsWhat We're Looking ForMust-Haves3+ years running paid campaigns on Google Ads and Meta Ads — not just boosting postsStrong working knowledge of GA4 and GTM — you can audit a tracking setup and know when something's wrongExperience with hotel or travel clients, or demonstrated ability to apply performance marketing to high-consideration, low-volume purchasesComfortable with cross-domain tracking, UTM structures, and attribution troubleshootingData-driven but not data-paralyzed — you can make a call with imperfect informationClear, confident communicator — you can explain a technical issue to a non-technical clientStrong PlusesExperience with Meta Ads, Google Hotel Ads, Hotel Center, or metasearch platforms (Trivago, TripAdvisor, Kayak)Familiarity with Cloudbeds or other hotel PMS platformsExperience running paid social for boutique hotels, resorts, or tourism brandsComfort with audience segmentation and first-party data strategyFamiliarity with Agency Analytics or similar reporting platformsWho You AreYou think in systems, not tasks — you want to understand why something works, not just execute itYou're comfortable owning your work and being accountable for resultsYou ask good questions before diving inYou don't oversell your capabilities — we'd rather have someone who says 'I don't know but I'll find out'You're genuinely interested in hospitality as a vertical, not just as a contractThe WorkEngagement typeContractor / freelance — project or retainer basedLocationRemote — we're based in the Pacific Northwest but work with clients nationallyHoursFlexible — roughly 10–20 hours/week depending on client loadClientsBoutique hotel properties across the USPlatformsGoogle Ads, Meta Ads Manager, GA4, GTM, Cloudbeds, Agency AnalyticsReporting toAgency lead — close collaboration, not micromanagementStartAs soon as the right person is readyWhat Success Looks LikeIn the first 30 days, you've audited our current campaign setups, identified the highest-leverage improvements, and have a clear point of view on what needs to change and why.At 90 days, you're running campaigns independently, attribution is clean, and our clients are seeing measurable improvement in cost-per-booking or booking volume.Long-term, you're a core part of how Brosy Studio delivers results — and as we build our hospitality marketing platform, your hands-on campaign experience informs the product.How to ApplySend an email to hello@brosy.studio with the subject line: Paid Ads Contractor.Include:A brief intro — who you are, what you've worked on, why this engagement interests you2–3 examples of paid campaigns you've run — what the goal was, what you did, and what happened. Numbers are good; honest context is better.Your approximate availability and rateWe don't need a formal cover letter. We need to understand how you think about paid media and whether you've done work that's relevant to what we're building. Keep it real.We'll respond to every application. If there's a fit, we'll set up a short call — no lengthy interview process, no test projects without pay.