Director, Product Marketing

Job Description: Lead go-to-market strategy: Own end-to-end GTM for patient financial clearance and care solutions, from positioning through launch and adoptionDefine differentiated messaging: Articulate clear, compelling narratives that connect product capabilities to measurable financial and operational outcomesDrive commercialization: Translate innovation into revenue through packaging, pricing, and sales enablement that improves pipeline, win rates, and expansionElevate market leadership: Shape Waystar's voice in patient financial experience, including transparency, digital engagement, and patient responsibility trendsDeliver proof of value: Develop and operationalize ROI frameworks, client stories, and proof points that reinforce credibility and accelerate decision-makingPartner cross-functionally: Align Product, Sales, Client Success, and Marketing to ensure readiness and consistency across all customer touchpointsRepresent the market internally: Bring forward customer insights, competitive intelligence, and market trends to influence product and GTM strategyLead and develop the team: Manage and mentor a high-performing team of Product Marketing Managers, setting clear priorities, coaching for impact, and focusing work on the highest-value initiativesRequirements: 8–12+ years in product marketing, strategy, or related roles within B2B SaaS or healthcare technology, preferred revenue cycle specific experienceStrong understanding of revenue cycle management, particularly front-end workflows such as eligibility, authorization, and patient financial engagementProven ability to lead complex product launches and drive meaningful results tied to revenue and adoptionExperience translating product innovation into pricing, packaging, and sales motions that scaleAbility to connect market trends, customer needs, and product capabilities into a cohesive strategyStrong communication skills with the ability to influence senior stakeholders and present at the executive levelComfortable using data, ROI models, and customer insights to inform decisions and tell compelling storiesBenefits: Competitive total rewards (base salary + bonus, if applicable)Customizable benefits package (3 medical plans with Health Saving Account company match)Generous paid time off for non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidaysFlexible time off for exempt team members + 13 paid holidaysPaid parental leave (including maternity + paternity leave)Education assistance opportunities and free LinkedIn Learning accessFree mental health and family planning programs, including adoption assistance and fertility support401(K) program with company matchPet insuranceEmployee resource groups