Marketing Intelligence Intern

LifeSafer is seeking a Marketing Research Intern to support the B2C/B2B/Brand marketing team during the Summer 2026 internship program. This role focuses on legislative tracking and competitive intelligence to help the marketing team stay informed and ahead in a regulated, fast-moving industry.The intern will work closely with the marketing team, business development, and internal stakeholders to build and maintain a live 50-state legislative tracker, produce regular competitive intelligence summaries, and deliver research that leadership actively uses in planning and strategy discussions.ESSENTIAL FUNCTIONS AND DUTIESLegislative & Regulatory TrackingMonitor and summarize relevant legislation across all 50 states to keep the marketing and business development teams informed of regulatory changes that affect our market. The primary deliverable for this workstream is a live, maintained 50-state legislative tracker updated on a weekly basis.Track changes to state DUI laws, interlock mandates, and compliance requirements across the U.S.Build and own a centralized tracker in Excel or Google Sheets that the marketing and business development teams can reference and rely onCompile weekly legislative update summaries with plain-language notes on what changed and why it matters for LifeSaferFlag new developments that could represent market opportunities or operational impacts and brief the appropriate team membersCollaborate with the BD team to ensure legislative research supports their outreach and partner conversationsCompetitive IntelligenceMonitor and summarize competitor activity to help inform LifeSafer's positioning and messaging decisions. The primary deliverable for this workstream is a recurring competitive summary report shared with the marketing team on a regular cadence.Track competitor activity across digital channels, industry publications, and partner networksMonitor competitor messaging, promotional activity, and any notable product or market changesCompile and distribute competitive summary reports for the marketing team's use in strategy and planning discussionsAssist with research to understand why customers choose LifeSafer versus other providers in the marketPresent findings and flag key insights to the Senior Marketing Manager and relevant internal stakeholdersSKILLS, QUALIFICATIONS & WHAT YOU WILL GAINRequired QualificationsCurrently enrolled in a Bachelor's degree program in Communications, Marketing, Business, or a related fieldMinimum 3.0 GPA preferredStrong written and verbal communication skills, able to summarize complex information clearly and conciselyHighly organized with strong attention to detail and the ability to manage multiple tasks and deadlinesSelf-motivated and reliable, comfortable working independently in a remote environmentProficiency with Google Workspace or Microsoft Office, including Excel or Google Sheets for building and maintaining trackersDemonstrated ability to take initiative and follow through, in coursework, work experience, or extracurricular involvementPreferred SkillsExperience in a customer-facing or communications roleComfortable conducting online research and synthesizing information from multiple sourcesFamiliarity with basic research tools such as Google Alerts, LinkedIn, or industry news platformsFamiliarity with social media platforms and how brands use themExperience using HubSpot or other CRM/marketing platforms a plusWhat You Will GainReal-world experience supporting a marketing team at a national brand in a regulated industryOwnership of two live deliverables, a 50-state legislative tracker and a recurring competitive intelligence report that the team depends onPractice translating complex information into clear, useful summaries for internal stakeholders and leadershipExposure to how legislative and competitive research directly shapes marketing strategy and business developmentCross-functional collaboration with marketing, business development, and leadership teamsMentorship from experienced marketing professionals and direct visibility with leadershipA tangible, resume-worthy work product you can speak to in future interviews#J-18808-Ljbffr