Director of Demand Generation

LocationCharleston - 997 Morrison Drive, Suite 402BusinessOur Growth, Your OpportunityAt Maymont Homes, our success starts with people, our residents and our team. We are transforming the single-family rental experience through innovation, quality, and genuine care. With more than 20,000 homes across 47+ markets, 25+ build-to-rent communities, and continued expansion on the horizon, we are more than a leader in the industry—we are a company that puts people and communities at the heart of everything we do.As part of Brookfield, Maymont Homes is growing quickly and making a lasting impact. We are also proud to be Certified™ by Great Place to Work®, a recognition based entirely on feedback from our employees. This honor reflects the culture of trust, collaboration, and belonging that makes Maymont a place where people thrive.Join a purpose-driven team where your work creates opportunity, sparks innovation, and helps families across the country feel truly at home.Job DescriptionAs Director of Demand Generation, you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for generating high-quality, conversion-ready demand and optimizing it into efficient, scalable leasing outcomes across all markets.You are responsible for ensuring marketing is not just driving traffic - but delivering measurable, revenue-impacting pipeline.**Location: onsite in Charleston, SC 29403 (Charleston Technology Center)**Essential Job FunctionsPipeline & Funnel OwnershipOwn full funnel: traffic lead → tour → application → leaseSet and hit pipeline targetsBuild forecasting modelsImprove lead quality and conversion ratesPerformance Marketing & Channel OptimizationOwn end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website)Allocate and reallocate budget dynamically based on cost per lease and marginal ROI, not channel preferenceDesign and execute a rigorous testing roadmap across targeting, creative, bidding, and landing experiencesIdentify scaling levers and aggressively double down on high-performing channels; eliminate underperforming spend quicklyContinuously improve lead quality, not just volumeLease-Up & Market-Level Demand StrategyOwn demand generation strategy for all new community lease-ups from pre-leasing through stabilizationBuild qualified pipeline ahead of delivery timelines to ensure zero lag in occupancy rampDevelop market-specific strategies based on competitive dynamics, pricing sensitivity, and renter behaviorPrioritize markets and allocate resources based on performance and opportunity, not evenly across the portfolioRevenue Alignment & Funnel ConversionOwn alignment between marketing, leasing, and operations to drive end-to-end conversion performanceAnalyze and improve conversion rates at every stage: lead → tour → application → leaseEstablish tight feedback loops with leasing teams to identify friction points and lost opportunitiesUse demand data to inform pricing, incentives, and positioning decisions in real timeData, Attribution & Performance ManagementUtilize the Maymont data science team and own full-funnel reporting, forecasting, and marketing performance analysis across all marketsImplement and refine attribution models to understand true channel contributionMake fast, high-confidence decisions with imperfect data; adjust strategy in real time based on performance signalsCreative & Conversion StrategyEnsure all messaging, creative, and digital experiences are built to drive conversion, not just engagementPartner with creative resources to produce and iterate on high-performing assets quicklyContinuously test and optimize landing pages, CTAs, and user journeys to improve conversion ratesMaintain brand consistency, but prioritize performance and clarity over aestheticsTeam & Vendor LeadershipLead a marketing team with clear roles, responsibilities, and performance expectationsEstablish and enforce accountability systems tied to measurable business outcomes (not activity)Develop talent through structured coaching, feedback, and training programsSet and track performance metrics across all marketing functions (pipeline, CAC, conversion, ROI, etc.)Create a culture of ownership where underperformance is addressed quickly and directlyTranslate company goals into clear, executable marketing plans with defined ownersManage agencies and vendors with strict performance expectations tied to measurable outcomesCreate a culture of speed, experimentation, fun, and continuous optimizationAdditional ResponsibilitiesPerform other duties as assigned to support business objectivesPerformance Expectations & Key MetricsPerformance will be evaluated based on measurable outcomes aligned with company and departmental goals. Metrics may include:Qualified Lead Volume: Consistently generating high-intent demand that converts into tours and applications, not just raw lead volumeCost Efficiency (Cost per Lease): Driving down acquisition costs while maintaining or improving conversion performanceMarketing Funnel Conversion Rates: Improving performance across marketing-controlled stages (traffic → lead → tour intent → application) and influencing downstream conversionPipeline Contribution to Occupancy & Revenue: Directly impacting market- and community-level leasing performance through marketing-driven demand and conversion improvementsRequired QualificationsEducationBachelor's degree in Marketing, Business Administration, Communications, or a related fieldExperience8+ years of progressive marketing experience with a strong focus on demand generation or growthProven ownership of pipeline/revenueDemonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate verticalProven ability to manage marketing strategy across a large, multi-market portfolio simultaneouslyExperience setting and managing marketing budgets with accountability to ROITrack record of leading and developing high-performing marketing teamsSkills & CompetenciesDeep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channelsStrong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar)Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alikePreferred QualificationsExperience with BTR or multifamily lease up communities from pre-leasing through stabilizationFamiliarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar)Experience operating inside a high-growth, PE- or institutional-backed real estate platformPassion for resident experience and a customer-first marketing philosophyMBA or equivalent advanced degreeWhy work for Maymont Homes ?Our Mission – “We Positively Impact the Lives in the Communities We Serve.” Every role contributes to this purpose, helping families find a place to call home while making a difference in the communities we support.Certified Great Place to Work® – Our people make us who we are. This certification celebrates the values and culture that fuel collaboration, innovation, and care.Outstanding Benefits – Backed by Brookfield, our benefits include a 5% 401(k) match, wellness credits that reduce healthcare costs, and up to 160 hours of PTO annually for full-time employees.Career Growth – With continued expansion planned for Maymont, you’ll find meaningful opportunities to grow your skills, advance your career, and make an impact.Strong Foundation – As part of Brookfield Asset Management, one of the world’s largest real estate asset managers, we have the stability, resources, and vision to keep growing.Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT