Digital Marketer

About Five Star Home Services LLC Five Star Home Services is a network of top-rated home services companies located throughout Greater Dayton, Greater Columbus, and Greater Cincinnati. We offer affordable plumbing, heating, air conditioning, air quality, and electrical services at fair and competitive prices. We have a team of master plumbers, HVAC technicians, and master electricians available around the clock with emergency repair services throughout our three major metro areas. Job Overview: Five Star Home Services is looking for a talented and motivated Digital Marketer to join our marketing team. The ideal candidate will be responsible for managing and optimizing our digital marketing efforts across multiple platforms, ensuring top rankings for our local brands, maximizing return on ad spend, and driving lead generation through innovative strategies. Key Responsibilities: Weekly, update and optimize Google profiles across our 40 local brands to maintain visual consistency and SEO benefits. Manage and optimize Google Local Service Ads for our 40 local brands to maximize ad spend. Oversee and optimize the Five Star Home Services Google Ads account to ensure a 500% ROAS. Regularly update and optimize lead aggregator profiles (e.g., Yelp, Angi) for Five Star Home Services to ensure maximum visibility. Strategize, launch, and manage weekly email and SMS campaigns targeting our existing customer database. Utilize AI tools to automate and improve lead follow-up processes for enhanced conversion rates. Provide daily reports on lead generation, offering suggestions and actionable insights to boost performance. Prepare weekly and monthly ad performance reports with clear action plans for improvement. Conduct A/B testing on ads to continuously improve ad performance. Success Metrics: Local profiles consistently rank in the top 3 positions in their respective cities. Achieve and maintain a 500% return on ad spend (ROAS) across all paid advertising platforms. Qualifications: Proven experience (2-3 years) in digital marketing, with a focus on Google Ads, Local Service Ads, and lead generation. Strong analytical skills, with the ability to track and report on campaign performance. Experience with email and SMS campaign platforms, CRM tools, and AI-driven marketing solutions. Ability to manage multiple local brand profiles and maintain consistency across platforms. Excellent communication skills, highly detailed, and analytical mindset. Perks: Opportunity to work with a fast-growing, innovative home services company. Competitive salary and benefits package. Flexible working environment with opportunities for growth and advancement.