Digital Marketing Manager

Overview – Digital Marketing ManagerDigital Marketing Managers at MAKE lead client strategy and execution, playing a central role in the success of our digital marketing efforts. This role is primarily focused on developing, managing, and optimizing digital marketing initiatives, while also maintaining day-to-day ownership of client relationships and engagement.Digital Marketing Managers own the strategic direction of their assigned client roster and serve as a consistent lead for marketing-related initiatives. They develop a deep understanding of each client’s business, goals, and performance; work directly with stakeholders to define objectives; and translate insights into clear strategies, roadmaps, and actionable plans. While this role partners closely with Account and Project Managers for coordination and delivery, Digital Marketing Managers are expected to actively participate in account management, client communication, and project oversight to ensure successful outcomes.This is a fully remote role. While candidates may be located anywhere in the U.S., those based in the Midwest and within driving distance of the Kansas City and St. Louis areas are strongly preferred.Responsibilities:Serve as the primary lead and strategic owner for assigned client accounts, retainers, projects, and engagementsAct as the primary digital marketing advisor for assigned clients, maintaining ownership of strategy, performance, and outcomesDevelop and maintain a deep understanding of client businesses, industries, audiences, competitors, and historical performanceOwn and drive marketing strategies, roadmaps, budgets, timelines, KPIs, and deliverablesCollaborate directly with client stakeholders to define goals, success metrics, and prioritiesTranslate strategy into execution by turning insights into clear, actionable plans across channels including SEO, paid media, email, social, and contentMonitor performance and continuously optimize strategies, deliverables, and prioritiesWork closely with design, development, and technical teams to support website and related projects, providing marketing-focused guidance and oversightPartner with Account and Project Managers to coordinate communication, project management, and deliveryProactively identify risks, opportunities, and next steps to keep client engagements on trackCollaborate with internal teams to ensure alignment, resourcing, and continuity across client workQualifications:3+ years of hands-on experience developing and executing digital marketing strategies and campaigns, preferably for a marketing agency or other multi-department organization.Experience working across major digital marketing channels, with a strong emphasis on SEO and paid media (SEM/PPC), as well as email, social, and content.Strong strategic thinking skills with the ability to develop and manage marketing roadmaps and initiativesClear, confident communicator comfortable engaging clients on both strategic and tactical topicsData-driven mindset with experience using insights and analysis to inform recommendationsComfortable managing multiple initiatives, timelines, and priorities in a fast-paced environmentComfortable independently managing client relationships and marketing engagements when neededProficient with common digital marketing tools and platformsExperience leveraging modern AI tools to support marketing strategy or executionFoundational understanding of website best practices and CMS platformsStrong problem-solving skills with a proactive, solution-oriented mindsetComfortable collaborating cross-functionally and working independentlyBonus: familiarity with common CRM platforms, particularly HubSpot and GoHighLevelAbout MAKE Digital Group:MAKE Digital Group is a growing full service digital marketing agency. Our passionate team of award-winning marketers, designers and developers help craft conversion-focused marketing solutions for projects and businesses of all sizes.At MAKE, we’re thoughtful about how we work as a team. We collaborate closely across the full organization, take pride in our work, and believe the best results come from an environment built on trust, respect, good humor, and shared ownership.Benefits:Fully remote, work-from-home positionUnlimited PTO, extended paid holiday schedule, and winter holiday breaksFlexible core availability hours with paid lunch breaksCompetitive benefits package, including health, vision, dental, and 401(k) matchingCompany-sponsored retreats and team social eventsCompany-provided laptop, plus additional work-from-home equipment as neededMAKE Digital Group is an equal employment opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, disability status, national origin, protected veteran status or any other characteristic protected by law.Job Type: Full-time