Digital Marketing Operator

About NetElixirRole Overview NetElixir has spent over 22 years helping more than 1,000 ecommerce brands grow through real-world strategy, analytics, and exceptional execution. Today, we are bringing that experience into an AI-first future. We are hiring a Director of Growth to lead growth for the LXR Suite of AI-powered marketing solutions, including LXRInsights and related experimentation and analytics capabilities, focused on upper mid-market ecommerce brands ($50MM to $500MM in annual revenue). If you enjoy working with ecommerce brands but want to sit on the solution side rather than inside a single retailer, this role was built for you. We’re transforming from a performance marketing agency into what we believe the digital agency of tomorrow SHOULD be — a company where AI doesn’t replace people, it empowers them. A place where curiosity meets capability, and experimentation drives growth.About the RoleWe’re looking for someone who doesn’t just “run campaigns,” but actually understands how each channel works together to drive pipeline and revenue.This role sits at the center of our marketing engine—owning execution across LinkedIn, Meta, Mailchimp, Google Analytics, attribution, and programmatic/retargeting platforms like The Trade Desk and AdCellerant—while continuously optimizing performance using data and AI tools.If you’ve been hands-on in campaigns daily and know how to move from clicks to conversions to real business impact, this role is for you.What You’ll OwnExecute and optimize campaigns across:LinkedIn AdsMeta (Facebook/Instagram)Email (Mailchimp)Programmatic (The Trade Desk, AdCellerant)Retargeting across channelsManage full funnel performance:Awareness → consideration → conversion → retargetingBuild and refine audience strategies (lookalikes, retargeting, segmentation)Own campaign setup, launch, and daily optimizationBudget pacingCreative testingAudience testingPerformance scalingWork deeply in Google Analytics 4 (GA4) to:SetupTrack performanceAnalyze user journeysIdentify drop-offs and opportunitiesSupport attribution and trackingUTM structuringCross-channel performance alignmentEnsure accurate data flow across platformsRun and optimize retargeting strategiesSite visitorsEngaged usersEmail listsPlatform-specific audiencesUse AI tools and automationImprove targeting and segmentationSupport campaign optimizationEnhance reporting and insightsCollaborate with design and content teams to:Launch creatives fastTest variationsIterate based on performanceWhat We’re Looking ForBachelor's Degree2–4 years minimum in performance marketing / growth / paid mediaExperience working across multiple channels (not just one platform)Hands-on experience managing campaigns inside:LinkedIn AdsMeta Ads ManagerMailchimpGoogle Analytics 4Familiarity with:The Trade DeskAdCellerantStrong understanding of:Paid media funnelsRetargeting logicAudience segmentationConversion trackingAttribution challenges (multi-touch vs platform-reported)You’ve:Launched campaigns yourselfManaged budgets and pacingRun A/B tests and made decisions from dataWorked inside platforms dailyWhat Makes You Stand OutYou stay updated on Google & Meta ad changes and actually apply themYou’re comfortable working with AI tools in marketing workflowsYou think in terms of performance, not just executionYou can connect channel metrics to real business outcomesYou move fast and don’t wait to be told what to optimize