Creative Strategist

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent.In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.PopSockets is a global leader in phone accessories, known for combining functional design with expressive style. As we continue to scale our e-commerce engine, we’re doubling down on what drives growth: high-performing creative.We operate on a simple formula: Visitors × Conversion Rate × Average Order ValueThis role directly impacts the first two levers—bringing in qualified traffic and converting it through performance-driven creative.We’re hiring a Creative Strategist to own and scale the creative engine behind our paid media.This is not a design role. This is the performance side of creative.You’ll turn data into direction—deciding what gets tested, what gets cut, and what gets scaled. You’ll operate like a scientist in a space typically driven by intuition, building systems that consistently produce winning ads across Meta, TikTok, and emerging platforms.If you think in hook rate, CTR, and ROAS—not aesthetics, you’ll fit right in.What You’ll DoShip 80+ new ad concepts per month, structured across a hook × angle × format testing matrixTranslate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefsRun weekly winner/loser post-mortems and maintain a living creative insights libraryOwn variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisionsPartner closely with Paid Media to align on spend, scaling thresholds, and fatigue signalsCollaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaignsBrief editors and creators for fast, high-quality execution (1–2 rounds max)Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel outputReport weekly on creative performance, insights, and testing roadmapUse AI tools to accelerate concepting, analysis, and workflow efficiencySupport forecasting and financial planning through creative performance insightsWhat Success Looks LikeA consistent pipeline of winning creatives that scale profitablyClear systems for testing, iteration, and creative decision-makingStrong alignment between creative output and media spendTangible contribution toward doubling the business within 3 yearsRequired Qualifications4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studioProven ownership of ad creative for real accounts (portfolio required—concepts you ideated)Deep fluency in Meta Ads Manager and TikTok Ads ManagerStrong understanding of creative metrics (hook rate, CTR, CVR, ROAS)Experience writing high-quality briefs for UGC creators and editorsComfortable pulling and analyzing performance data independentlyFamiliar with Spark Ads and content whitelisting workflowsExcellent written communication (briefs, post-mortems, insights)Highly collaborative, with the ability to influence cross-functional teamsCurious and proactive with AI tools (e.g., Claude, Vercel, Supabase)Preferred QualificationsExperience at a scaled DTC brand with mature paid media programsTikTok Shop creative experienceExposure to platforms like AppLovin, YouTube, Snapchat, or PinterestExperience with creative analytics tools (e.g., Motion, Atria)Background in media buying before transitioning into creative strategyComfort with rapid experimentation and high creative volume environmentsWho You AreYou’re not just creative—you’re methodical.You:Obsess over the first 3 seconds of every adBelieve volume + signal beats polishHave a repeatable framework for generating and testing ideasCan ship fast without sacrificing clarity or directionThrive in ambiguity and move without waiting for perfect informationUse data before writing briefs—not afterYou understand that creative is the primary driver of performance, and you operate accordingly.Why Join PopSockets?Direct impact on a globally recognized brand’s growth trajectoryOwnership over a high-volume, high-impact creative functionWork alongside a performance-driven, fast-moving e-commerce teamOpportunity to build systems that scale—and define how creative drives revenue$85,000 - $100,000 a year10% annual bonus potentialPopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.