Director, Marketing Technology & Loyalty

Role OverviewWe're looking for a Director of Marketing Technology & Loyalty to lead the evolution of Our Client's customer engagement capabilities.This role owns the implementation and activation of our Customer Data Platform (CDP), defines the broader marketing technology roadmap, and leads product management for our (currently unnamed) loyalty program. You'll work at the intersection of Product, Engineering, Marketing, and Data to build the systems and experiences that power personalization, lifecycle marketing, and customer engagement.Product's role in this space is to define and deliver the underlying capabilities — including system integration, data activation, and internal rollout — rather than to run marketing programs. This team does not create campaigns or manage day-to-day marketing execution.The CDP vendor will be selected before this role begins. This role will lead implementation and ensure the platform delivers meaningful, usable capabilities across the business. The CDP is intended to serve as the central orchestration layer across our marketing ecosystem, connecting customer data with the tools used for outbound and onsite engagement.You will define how that ecosystem works end-to-end — ensuring that channels such as email, SMS, push notifications, and onsite personalization operate in a coordinated way, rather than as disconnected systems.You are accountable for making these capabilities work in practice. That includes shaping how personalization shows up in customer-facing experiences (web and app), enabling high-quality audience targeting, and improving the signals and feedback loops that marketing teams rely on.You'll lead a small team and partner closely with leaders across Product, Engineering, Marketing, and Data.What You'll OwnCDP Implementation & Data ActivationLead end-to-end implementation of the selected CDPDefine how customer and pet profile data is ingested, unified, and activatedEnsure tight integration with core systems (data platform, marketing channels, onsite/app experiences)Deliver initial use cases (lifecycle marketing, retention, personalization) and scale from thereMartech Strategy & OrchestrationDefine and own the multi-year marketing technology roadmapEstablish the CDP as the central orchestration layer across the ecosystemDefine how engagement tools (email, SMS, push, onsite personalization) work together in a coordinated wayEvaluate and select additional tools as needed, and rationalize the current stack where appropriateMake clear build vs. buy decisions with a bias toward simplicity, speed, and long-term maintainabilityLoyalty Product ManagementOwn product strategy and roadmap for Our Client's (currently unnamed) loyalty programImprove enrollment, engagement, and retention across free and paid tiersPartner with Marketing and Analytics to refine offers, benefits, and lifecycle triggersEnsure tight integration between loyalty, CDP, and core commerce experiencesPersonalization & Customer ExperienceDefine how personalization is applied across web and mobile app experiencesPartner with Product teams to integrate personalization into core journeys (browse, PDP, cart, post-purchase, etc.)Ensure personalization capabilities are practical, testable, and measurablePaid Traffic & ConversionPartner with Marketing to ensure paid traffic lands in the right experiences and converts at expected levelsSupport development and optimization of landing pages and entry points for paid campaignsEnable A/B testing and experimentation across landing pages and onsite experiencesImprove tooling and data flows to support offer testing, targeting, and performance measurementExecution & Team LeadershipBuild and lead a small, high-performing team of Product ManagersDrive cross-functional execution with Engineering, Analytics, and MarketingEstablish clear milestones and success metrics tied to business outcomes (conversion, retention, LTV)Focus on practical, incremental progress — avoid overbuildingWhat We're Looking For8–12+ years in product management, martech, loyalty, or related rolesProven experience implementing a CDP (Segment, Salesforce, Treasure Data, or similar)Experience working across multiple engagement channels (email, SMS, push, onsite personalization)Experience owning or working closely with loyalty/membership productsStrong understanding of modern data architectures (warehouse-first, event streaming, identity resolution)Experience partnering with marketing teams on acquisition and conversion (landing pages, experimentation, targeting)Track record of building and scaling martech capabilities in a complex organizationAbility to operate strategically while staying close to execution detailsStrong judgment — knows when to push for sophistication vs. when to keep things simpleComfortable navigating ambiguity and driving alignment across stakeholdersNice to HaveExperience in retail, e-commerce, or multi-channel businessesFamiliarity with subscriptions or retail mediaExposure to AI-driven personalizationPowered by JazzHR