Strategic Planner 5

Job Title: Lead, Marketplace Strategy (Global) Location: Beaverton, OR (Preferred) Remote candidates may be considered for strong profiles Contract 12 Months Contract Role Summary We are seeking an experienced Lead, Marketplace Strategy to drive the end-to-end marketplace strategy across wholesale and Direct channels within a global consumer brand environment. This role will shape how the brand appears across channels, ensuring a differentiated consumer experience while balancing growth, brand equity, and operational excellence. The ideal candidate brings strong experience in marketplace strategy, merchandising, retail, or business management within a highly matrixed global organization. This individual will partner cross-functionally to define channel roles, optimize distribution strategies, and align global priorities with geo execution. Key Responsibilities Marketplace Strategy DevelopmentLead the development and execution of a comprehensive marketplace strategy across wholesale and Direct channelsDefine the strategic role of each channel including monobrand, Direct, and wholesale partner ecosystemsEstablish channel guardrails related to distribution, assortment segmentation, and differentiationTranslate brand and consumer priorities into actionable marketplace strategies that drive growth and brand distinction Channel Segmentation & Distribution StrategyDevelop and operationalize channel segmentation strategies across key accounts and Direct formatsDefine product placement, storytelling, and consumer experience strategies by channelCreate frameworks that minimize channel overlap and improve marketplace productivityPartner with merchandising and planning teams on assortment, lifecycle, and OTB alignment Cross-Functional LeadershipCollaborate closely with merchandising, marketing, retail, digital, planning, and geo teamsDrive alignment on marketplace priorities, execution plans, and business trade-offsFacilitate cross-functional meetings, strategic reviews, and operational forumsInfluence senior stakeholders and leadership teams to balance brand and commercial objectives Strategic ExecutionTranslate strategic direction into scalable frameworks, playbooks, and execution toolsBuild channel-specific guidelines across product, storytelling, services, and consumer environmentsEnsure global strategies are adaptable to local market needs while maintaining brand consistencySupport geo teams with localized execution and marketplace optimization Performance OptimizationDefine and track KPIs related to marketplace health, productivity, consumer engagement, and growthAnalyze channel performance and identify opportunities for optimizationContinuously refine strategies based on consumer insights, business trends, and marketplace dynamics Required Qualifications8+ years of experience in marketplace strategy, merchandising, retail strategy, business management, or related fieldsStrong understanding of wholesale, Direct-to-Consumer, and multi-channel retail ecosystemsProven experience building and executing large-scale marketplace or channel strategiesExcellent analytical, strategic thinking, and problem-solving abilitiesStrong executive communication and presentation skillsExperience working within a global, matrixed organizationAbility to influence cross-functional stakeholders and drive alignment Preferred QualificationsExperience within apparel, footwear, sporting goods, or consumer retail industriesBackground supporting global marketplace or omnichannel transformation initiativesExperience partnering with geo/regional teams across international markets Leadership ExpectationsOperate with an enterprise mindset balancing brand, consumer, and commercial prioritiesLead through collaboration and influence across complex organizationsBring structure, clarity, and decisiveness in ambiguous environmentsDrive accountability, speed, and operational excellenceElevate team thinking through strong storytelling and strategic frameworks What Success Looks LikeClear and differentiated channel roles executed consistently across the organizationImproved marketplace productivity and reduced channel overlapStrong alignment between global strategy and regional executionIncreased marketplace health, consumer engagement, and business growthFaster and more effective decision-making across teams