Social Media Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.The Team and Role:Logitech is seeking a creative, strategic, and data-driven Social Media Specialist to lead our Logitech for Business (L4B) presence across LinkedIn, YouTube and Reddit with both, organic and paid. You'll develop social strategies, create compelling content, manage paid campaigns, engage our community, and analyze performance to drive engagement, demand generation, and growth.Reporting to the Head of Communications for Logitech for Business, you'll collaborate closely with marketing and demand generation teams to showcase our L4B solutions through innovative organic content and strategic paid amplification.This role requires proven B2B social media experience with expertise in both organic strategy and paid campaign management, plus a track record of strong analytics, setting measurable goals and optimizing performance across digital platforms.Your Contribution:Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share in out passion for Equality, Environment. These are the behaviors you’ll need for success at Logitech.Key Responsibilities:Strategy:Develop and execute a comprehensive social media strategy spanning organic and paid channels, with primary focus on LinkedIn and YouTubeOwn the social media content calendar, ensuring consistent posting cadence aligned with business objectives and campaign timelinesPartner closely with the Demand Generation team to develop integrated paid social strategies, including boosted posts, sponsored content, and lead generation campaigns on LinkedInDesign content with dual-purpose utility for both organic reach and paid amplificationSet measurable KPIs for organic growth, paid campaign performance, and overall ROIContent Creation and Sourcing:Create visually compelling assets using tools like Canva, Adobe Express, or PhotoshopEdit short-form video content optimized for LinkedIn feed and YouTube ShortsRepurpose long-form content into social-first assets for both organic and paid distributionAdapt creative assets specifically for paid social formats and specificationsStay current on trending topics, algorithm changes, and platform best practices to inform content strategyChannel Management:Own and optimize end-to-end YouTube processMonitor and respond to comments to foster community engagement and brand loyaltyManage LinkedIn Company Page optimization, including showcase pages and employee advocacy programsManage agency relationship Paid Social Media Management:Plan, execute, and optimize paid LinkedIn campaignsManage paid social budgets, bid strategies, and audience targeting to maximize cost-efficiency and conversion ratesA/B test ad creative, copy, and targeting parameters to continuously improve campaign performanceReporting & Analytics:Compile comprehensive monthly and quarterly reports tracking organic metrics (views, watch time, engagement rate, follower growth) and paid performance (CTR, CPC, conversions, leads)Interpret data insights and translate them into actionable recommendations for content optimization and paid campaign adjustmentsPresent performance analysis to stakeholders with clear recommendations for strategy refinementTrack competitive benchmarks and industry trends to identify growth opportunitiesMonitor campaign performance daily and make real-time optimizations to improve CTRsKey Qualifications:Proven experience managing B2B social media accounts with demonstrated success in both organic content strategy and paid social campaign managementPaid Social Expertise: Proven track record running LinkedIn paid campaigns, managing budgets, and optimizing for lead generation and conversion metricsContent Skills: Proficiency in video creation, editing, and graphic design; ability to create assets optimized for paid advertisingPlatform Knowledge: Deep understanding of YouTube Studio, LinkedIn Campaign Manager, LinkedIn algorithm/best practices, and paid social advertising principlesWriting: Strong, creative copywriting skills with ability to adapt voice and tone for IT decision-makers in the B2B space; experience writing compelling ad copyAnalytics: Comfortable working with social analytics platforms and paid campaign dashboards; ability to derive insights and optimize based on dataOrganization: Ability to manage multiple deadlines, maintain content calendars, and coordinate across organic and paid initiatives simultaneouslyBudget Management: Experience managing paid social budgets and demonstrating ROIEducation:BA/BS Preferred, But Not Required With Equivalent Professional Experience.Location: Logitech is dedicated to empowering our teams wherever they are, creating a vibrant culture built on trust, connectivity, and growth. For this full-time hybrid role, our location strategy focuses on the metro areas of San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; and Toronto, Canada; This position offers an annual salary of typically between $ 56K and $ 112K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills,Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.