Marketing Manager

Marketing ManagerAvailable: September 2025Location: Berks County, PAA multi-billion dollar manufacturer is looking to hire a Marketing Manager into a newly created role, open due to company growth. This employer is known for their excellent company culture, employee longevity and opportunity for career advancement, and consistent growth. The Marketing Manager will be responsible for developing, executing, and overseeing key marketing strategies for a thriving division. Areas of focus will include research related to competitive and emerging markets, will support key initiatives, manage marketing for product launches, create new marketing tools to support subsidiaries, and outreach to existing customers and new clients. The Marketing Manager will also oversee the execution of digital marketing efforts and digital marketing key metrics and analytics. The Manager will mentor and support the Marketing Specialist.Responsibilities:Collaborate and support a long-term comprehensive marketing plan - for social, blogs, e-blasts, websites, whitepapers, and editorials.Analyze current marketing to maximize key metrics and develop future enhancements.Support consistent brand image, presentation, and messaging across all marketing platforms.Conduct research and analyze data to develop marketing strategies.Develop/Execute innovative marketing campaigns for current and new product introductions.Work closely with internal departments and subsidiaries.Write creative copy for campaigns.Develop presentations for both internal and external stakeholders.Manage Marketing Specialist, and any future team members, assign tasks, and provide guidance.Experience & Qualifications:Required:5 - 10 years of work experience in supervisory, management, or professional level role with emphasis on advertising/marketingExperience with digital marketing campaignsProven record of collaborating/supporting successful marketing campaignsExcellent written communication skillsProven experience with social media marketing (paid and organic) Preferred: Experience managing and mentoring team members.Excellent communication skills, including the ability to effectively articulate complex ideas and influence others.Demonstrated ability to work collaboratively with cross-functional teamsEducation/Qualifications:Undergraduate Business Administration/Marketing, requiredSkills & Competencies:Analytical mindset with the ability to analyze problems and strategize solutionsExcellent attention to detail and accuracyExceptional people skills; a team player with ability to work collaboratively and effectively across functional areas and all levels of the organizationDemonstrated ability to develop and execute strategic marketing plansAbility to inspire, energize, develop, and build rapport at all levels within an organizationAbility to work effectively in a fast-paced and, at times, stressful environment with high-pressure situations that require clear and sound decisions/actionsA high standard in work quality and ability to follow through is necessaryExcellent written and verbal communication skills with an effective presentation style for all levels of stakeholderStrong critical thinking and critical thinking skills with the ability to assess business issuesStrong supervisory and leadership skills; builds positive working relationships with staff; can effectively lead, coach/mentor junior staff membersProven ability to work in an ambiguous environment and collaborate across multiple areas to achieve a common business objectiveAbility to multitask, prioritize, and delegate (when appropriate) to manage time efficiently and to meet deadlinesProfessional appearance & conductAdept at supporting the Culture and Heritage of our companyWorking knowledge of Microsoft Office softwareCompensation & Benefits:Competitive compensation + annual bonusGroup health insurance that includes high quality medical, dental, vision and prescription coverage with a low employee premiumRetirement Savings Plan with company match and a 3% employer contributionPaid company holidays, paid personal holidays, and paid vacation days annuallyEmployee assistance programFitness DiscountsPromotional opportunities