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Regional New Business Developer
Charlotte, NCMarch 20th, 2026
JOB SUMMARYThis is a sales position reports directly to the Vice President of Field Sales, FreshPoint.This position will be responsible for the improvement of FreshPoint’s market position and achieving financial growth by defining long-term strategic goals, identifying business opportunities, finding potential new customers and negotiating contracts to secure their business.Working with the Presidents, Sales Leaders and Marketing Associates, the Regional New Business Developer fosters relationships with prospects and transitions these accounts to the sales force.RESPONSIBILITIESWorks with the senior teams across multiple operating companies on the development of a comprehensive business development strategy with a focus on local street, local contract, and retail segments.Accountable for leveraging data to identify segment opportunities and build creative and effective sales plan to capitalize on those segmentsIdentifies business development opportunities, coordinates sales teams to propose new business, and drive such opportunities from concept to executionCollaborates with sales team to expand business development efforts, including contributing to annual profit plan and assist with the implementation and execution of such plans and tracking outcomesManages systems and processes to track, measure and report on results of business development initiativesGather information on emerging market and foodservice industry trends to understand the competitive landscape and top position Sysco for increased effectiveness in securing new businessAttends industry functions, such as association events and conferences, and provides feedback and information on market and creative trendsPresent to and consult with senior level management on trends in the foodservice businessIdentify opportunities for promotions, additional services, and distribution avenues that will lead to an increase in salesDevelop strong working relationships with brokers, distributors, company and foodservice industry peersSupport Customer Engagement efforts to provide FreshPoint customers with expanded service channel options (e.g. Sales Coordinator, FreshPoint mobile/ecomm).Plan and record daily activity accurately within CRM toolDevelop primary vendor programs as neededConduct quality business reviews for existing customersConduct merchandising research for customers regarding products to meet their needsReview weekly, monthly and quarterly sales objectives and results for target accounts and prepare action plans where improvement is neededProvide, prepare and cut samples for customers as requiredAttend sales meetings, food shows, customer events etc. and provide feedbackStay current with development in the field through participation in seminars, workshops and reading publicationsStay current with FreshPoint’s value-added offerings and technology solutions, including but not limited to customer-facing reporting toolPerform administrative duties, such as preparing sales budgets and reports, maintaining sales records and filing reports. Participate in ongoing training sessions.Assist with the trainings as requested. QUALIFICATIONSEducationHigh School education required. Bachelor’s degree in a related field (e.g. business administration) or equivalent educational level preferred.Minimum Experience5 or more years’ with a proven track record of opening new business in the food service industry.Preferred Experience:5+ years’ foodservice sales experience3+ years’ Restaurant management / chef experienceSkills:Proficient in Excel, Word, Microsoft Outlook, and some knowledge of Salesforce a plusExcellent oral and written communication skills are required.Excellent organizational and presentation skills are required.Intermediate word processing (Microsoft Word preferred) and intermediate spreadsheet application skills (Microsoft Excel preferred) are desired.Ability to work with a variety of people and situations in a fast-paced environment is required.Excellent interpersonal skills and ability to work with a variety of stakeholders.Can derive insights from others through probing questions and collaborative problem-solving.Superb organizational and project management skills, including the ability to execute multiple initiatives autonomously.Able to thrive in a fast-paced work environment.Ability to use FreshPoint's proprietary Customer Relationship Management (CRM) tool for planning and forecasting sales growth.Demonstrates mastery of skills in the area of consultative selling, marketing principles, prospecting, networking, coaching, and negotiations.Effectively coach, counsel, train and direct associates.
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