Executive Director, ECP Marketing - Dry Eye Disease Portfolio

OverviewThe Executive Director, ECP Marketing is responsible for leading Eye Care Professional (ECP) brand strategy and lifecycle management within the dry eye disease (DED) category. This role drives sustainable brand / portfolio growth through scientifically grounded positioning, ECP engagement, data-informed decision making, and pipeline and indication expansion, in close partnership with crossfunctional teams.This position requires a strategic commercial leader with experience translating clinical, real-world, and market data into compelling, compliant ECP strategies, while leveraging advanced analytics and AI-enabled tools to enhance insight generation, planning, and execution across the brand lifecycle in a competitive and evolving DED landscape.This position reports to the Senior Vice President and General Manager, North America Pharmaceuticals.Key ResponsibilitiesECP Brand & Scientific StrategyOwn and evolve the ECP brand strategy within the DED category, including positioning, messaging, and differentiationLead brand scientific strategy, ensuring accurate and impactful translation of clinical data, real-world evidence, and disease state insights into ECP communicationsUtilize AI-enabled analytics and insight platforms to inform brand strategy, hypothesis generation, and competitive assessmentDrive full lifecycle management, including competitive defense, indication optimization, and growth opportunitiesECP Marketing & ExecutionLead upstream and downstream ECP marketing initiatives, including personal and nonpersonal promotion, congress strategy, and digital engagementApply data science, AI tools, and advanced analytics to optimize marketing effectiveness, segmentation, content personalization, and resource allocationPartner with Medical Affairs to align evidence generation, scientific exchange, and field medical coordinationEngage with ECP stakeholders to gather insights and inform strategic and tactical decision makingCross Functional LeadershipProvide enterprise-level strategic leadership across Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilitiesCollaborate with Sales and Field Leadership to ensure alignment and execution excellenceServe as a strategic partner to senior leadership, delivering clear, data-driven recommendations supported by analytics and insightPipeline & Portfolio DevelopmentPartner with R&D and Medical to help shape future pipeline, formulation, and indication opportunities within the DED categoryLeverage predictive analytics and scenario modeling to support long-range planning and portfolio investment decisionsBusiness & Team ManagementSupport annual operating plans, sales forecasts, and budget managementManage ECP marketing budgets with accountability and rigorBuild, mentor, and develop a high-performing, inclusive marketing team, fostering continuous learning, innovation, and ethical use of AI and dataQualificationsBachelors degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred10+ years of experience in pharmaceutical or biotech marketing, including leadership rolesDemonstrated success leading in-market ECP/HCP brands and lifecycle managementExperience integrating scientific strategy, data, analytics, and AI-enabled insights into commercial decision makingAbility to lead and influence within complex, matrixed organizationsStrong executive communication and presentation skillsExperience in Eye Care, Ophthalmology, or DED marketing strongly preferredDomestic travel required; ability to travel overnight approximately 20%Note: This role is eligible for our hybrid work schedule, allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. While hybrid work is preferred, we are open to considering remote candidates who can accommodate periodic onsite presence or travel based on business requirements.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.For U.S. locations that require disclosure of compensation, the starting pay for this role is between $275,000.00 and $320,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.To learn more please read Bausch + Lomb's Job Offer Fraud Statement (https://performancemanager.successfactors.eu/doc/custom/BauschLomb/Bausch_job_posting_statement.docx).Our Benefit Programs: Employee Benefits: Bausch + Lomb (https://www.bausch.com/careers/benefits/).J-18808-Ljbffr