Specialist Product Marketing

DescriptionAbout Us:  Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. OverviewWe are looking for a Senior Product Marketing Specialist to support the launch and growth of next-generation consumer networking products. This role sits at the intersection of product, marketing, and sales. The ideal candidate can translate complex technologies into clear customer value and build compelling stories that drive product adoption.You will play a key role in shaping how new products are positioned in the market, developing messaging frameworks, and executing go-to-market launches across major channels including e-commerce, retail, and digital marketing.This role requires someone who is both strategic and hands-on. You will create launch plans, develop marketing assets, and work closely with cross-functional teams to ensure successful product introductions.The ideal candidate will demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to drive deeper insights, accelerate iteration, and improve campaign impact.Key ResponsibilitiesProduct Launch & Go-to-MarketLead the go-to-market planning process for new consumer networking productsDevelop master launch briefs that define the product story, positioning, messaging, and channel strategyCoordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teamsEnsure all launch materials and messaging remain consistent across channelsProduct Messaging & StorytellingTranslate complex networking technologies into clear consumer benefitsDevelop product positioning, messaging frameworks, and key selling pointsCreate compelling product narratives that resonate with both technical and non-technical audiencesContent & Asset DevelopmentOwn the development of high-impact product assets including:Amazon A+ contentProduct landing pagesLaunch presentationsSales enablement materialsDigital marketing assetsPackaging assetsPartner with design and content teams to deliver high-quality marketing materialsCross-Functional CollaborationWork closely with product managers to understand technical features and product roadmapsPartner with marketing and digital teams to execute campaigns and content strategiesSupport sales teams with messaging, product education, and launch materialsDrive alignment across teams to ensure a clear and consistent product storyMarket & Competitive InsightsMonitor competitive products, messaging, and positioning in the consumer networking marketIdentify opportunities to strengthen product positioning and differentiationUse market insights to help shape product messaging and launch strategiesRequirementsQualificationsRequired2+ years of experience in product marketing, specifically with consumer electronics as a product marketing specialistExperience supporting consumer electronics productsStrong storytelling and messaging development skillsExperience creating marketing assets such as product pages, launch decks, and e-commerce contentAbility to translate technical features into clear customer benefitsExcellent communication and collaboration skillsStrong organizational skills and ability to manage multiple projectsExperience creating e-commerce product contentPreferredExperience working in cross-functional product launch teamsFamiliarity with consumer retail or online marketplace channelsWhat We’re Looking ForWe are looking for someone who:Is comfortable executing day-to-day marketing workIs curious about technology and enjoys learning complex productsCommunicates clearly and builds strong working relationshipsWorks well in a fast-moving environmentTakes ownership and solves problems independentlyBenefitsSalary Range: $75,000 -$110,000Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.