Director, Marketplace Performance Marketing

1-800-Flowers is on a mission to help people connect and celebrate through meaningful gifting. As we continue to expand across leading digital marketplaces, we’re looking for a strategic, data-driven Director of Marketplace Performance Marketing to accelerate growth across Amazon, Walmart, TikTok Shop, and emerging retail media platforms.In this role, you’ll own the paid media strategy that drives visibility, revenue, and ranking for our portfolio of iconic consumer brands, including 1-800-Flowers, Harry & David, Cheryl’s Cookies, The Popcorn Factory, and more.You’ll lead marketplace retail media strategy end to end, ensuring investment aligns with revenue, margin, and inventory priorities. This is a high-impact leadership role that connects media performance to total marketplace growth in a fast-paced B2C environment.Why Join Us?At 1-800-Flowers, our brands play a meaningful role in life’s most important moments. Marketplaces represent one of the fastest-growing and most competitive consumer channels, where visibility, conversion, and retail excellence directly drive growth.You’ll have the opportunity to build in-house retail media capabilities, shape strategy across major platforms, and influence how millions of consumers discover and purchase our brands.If you’re motivated by measurable growth, enjoy operating at the intersection of marketing and commerce, and want to build a best-in-class retail media function, this is an opportunity to make a meaningful impact.What You’ll DoMarketplace Performance Strategy & InvestmentDevelop and own the retail media strategy across Amazon, Walmart, TikTok Shop, and other marketplaces.Set annual and quarterly investment plans aligned to revenue, profitability, seasonality, and product priorities.Allocate spend by platform, category, and SKU to maximize total marketplace impact.Revenue & Performance OwnershipOwn top-line paid media KPIs including revenue, ROAS, TACoS, and contribution margin impact.Connect paid performance to organic ranking, assortment strategy, and overall marketplace health.Build forecasts and provide performance recommendations to leadership and finance.Cross-Functional LeadershipPartner closely with marketplace management, merchandising, supply chain, and finance to ensure media supports in-stock, competitively priced, conversion-ready products.Align campaigns to key retail moments including holiday peaks and promotional events.Innovation & Capability BuildingEstablish testing frameworks, measurement standards, and optimization best practices.Evaluate and scale new ad formats, betas, and platform innovations.Lead and develop a team of marketplace performance marketers.