Product Marketer

Applied AI Lab Job OpportunityWe are an applied AI lab building end-to-end software agents. Software is how the modern world runsbut there's not enough of it, and too much of what exists isn't good enough. Banks and governments still run COBOL from the 1970s. Budgets go to technical debt and maintenance instead of the features customers actually want. The bottleneck has always been the same: engineering talent is scarce and expensive, and budgets only stretch so far.AI agents make it possible to build more software, faster, at higher qualityand Cognition is at the center of that shift. We built Devin, the first AI software engineer, and we're working with some of the world's largest enterprises to fundamentally expand what their engineering organizations can deliver. We went from $1M to mid-nine-figures in revenue in a year, and are backed by some of the world's top investors, including Founders Fund, General Catalyst, Lux Capital, and 8VC.The RoleWhat you will do:Own product launches, including strategy, messaging & positioning, and key assets like blogs and landing pagesProduce compelling customer stories across multiple media video, longform content, event talks, photography built on deep, genuine relationships with the people using DevinCreate a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials grounded in real customer resultsBuild landing pages and web content for product launches, industry campaigns, and enterprise use casesDevelop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworksCreate co-marketing campaigns with customers that benefit both sides and generate reusable proof points for salesBuild relationships with sales reps who own accounts shepherd customer stories across the finish line and enable reps on using stories and collateral to close dealsPartner with Revenue Marketing and Growth to amplify content across events, email, and paid digital channelsManage production agencies for campaign and content creationYou should have:Experience in product marketing of technical productsExcellent written and verbal storytelling abilitiesTrack record of creating compelling content across mediums customer stories, one-pagers, decks, landing pagesExperience creating sales collateral that reps actually use and a habit of working closely with reps, understanding what they need, and turning around collateral fastAbility to distill complex technical products into clear, benefit-driven messaging for different personasGreat at building relationships with customers, sales reps, and internal stakeholders and understanding what they needGenuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeksBasic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)Highly organized and good at wrangling stakeholdersDesire to work hardWillingness to travel onsite to customers for shoots, around the US and internationally.Equal OpportunityCognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.