Director of Marketing & Advertising

Position OverviewA fast-growing nationwide firm headquartered in Miami is seeking an experienced and strategic Director of Marketing & Advertising to lead and execute the firm’s multi-channel marketing initiatives, ideally someone with an specific expertise in SEO and digital marketing.This is a high-impact leadership role focused on driving brand growth, client acquisition, and market visibility across digital and traditional advertising platforms.ResponsibilitiesDevelop and oversee the firm’s overall marketing and advertising strategy across digital and traditional channels.Manage and optimize paid advertising campaigns, including Google Ads, Facebook/Meta Ads, and other social media advertising platforms.Lead organic marketing initiatives, including SEO, content strategy, and brand visibility campaigns.Drive Generative Search Optimization (GSO) strategies to improve visibility across AI-powered and evolving search platforms.Oversee traditional media campaigns, including television, radio, print, billboard, and other offline advertising efforts.Analyze campaign performance metrics and prepare reporting on ROI, lead generation, and conversion performance.Collaborate with firm leadership to develop marketing strategies aligned with business growth objectives.Manage relationships with external vendors, agencies, and media partners.Oversee social media strategy, content planning, audience engagement, and paid social initiatives.Identify emerging marketing trends and opportunities to enhance the firm’s competitive positioning.Ensure brand consistency across all marketing materials, campaigns, and platforms.Qualifications7+ years of experience in digital marketing, advertising, or growth marketing leadership roles.Expertise with search engine optimization (SEO) and digital ads.Experience leading organic marketing and SEO strategies.Knowledge of Generative Search Optimization (GSO) and evolving AI-driven search trends preferred.Strong hands-on experience creating digital ads with Google Ads, Meta/Facebook Ads, and paid social campaign management.Strong analytical skills with the ability to interpret campaign data and optimize performance.Excellent leadership, communication, and project management skills.Compensation & BenefitsCompetitive base salary.Full-time, in-office position in Miami, FL (Monday–Friday).Opportunity to lead marketing initiatives for a rapidly growing nationwide law firm.Competitive benefits package and long-term growth potential.