Content marketer

Overview As Watershed's Content Marketer, you own the brand and educational content that demonstrates how our platform drives climate outcomes for customers. You’ll lead longform demand-gen pieces, webinars, and short-form content to build awareness, working with the Head of Content Strategy to plan, produce, and distribute content. You’ll also run the content ops, tracking what’s published and how it performs. This is a mission-driven role in a collaborative, cross-functional team. Compensation / Benefitsequityhealth/dental/vision insurance401(k)unlimited paid time offpaid parental leavefertility and mental health programs ResponsibilitiesCreate longform demand-gen content from interviews, webinars, and internal docsOwn social content strategy and assets for LinkedIn, including employee activationOptimize content for search (SEO/AEO)Generate supporting copy for core assets across channelsRepurpose longform content into shorter social/blog formatsBuild and maintain a content tracking system and report on performance with leadershipCreate and edit multimedia content (audio/video)Plan and execute monthly content projects (e.g., longform, interactive assets, webinars)Coordinate interviews and reviews across SMEs, customers, and leadersManage content calendar and oversee quarterly performance readoutsExplore responsible use of AI to support content workflows Key requirementsExperience building and maintaining a B2B social presenceStrong longform and shortform writing skills translating interviews/webinars into demand-gen contentBasic video and audio editing skillsExperience repurposing longform content for social/blog formatsComfort owning a content calendar and content performance reportingProject management to coordinate multiple stakeholdersWillingness to use AI responsibly to support content productionStrong writing and storytellingCross-functional collaborationAttention to detail and organizationSEO and AEOSocial media content creation (LinkedIn)Content tracking and reporting systems