Head of Marketing

Enterprise B2B Marketing LeaderPlutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide. Position Summary Enterprise B2B Marketing Leader driving aggressive growth strategy Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM. CRITICAL REQUIREMENTS (Must Have) Enterprise ABM Experience 10+ years B2B marketing leadership targeting healthcare enterprises Proven ABM program success with measurable pipeline Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers Experience with 12 month enterprise sales cycles involving 5-10 stakeholders Track record of 30%+ improvement in sales cycle velocity through ABM Healthcare Industry Expertise RCM outsourcing services marketing (medical billing, coding, denial management) Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software) Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization Knowledge of HIPAA compliance in marketing operations Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies Digital Marketing Mastery HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting Marketing automation expertise (HubSpot, Marketo, Pardot) Intent data platforms (6sense, ZoomInfo, Bombora) Account-based advertising and personalization (Demandbase, Terminus, Mutiny) AI-Powered Marketing Innovation Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools Brand & Market Leadership Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking Brand positioning and messaging: Competitive differentiation against market leaders Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings Customer engagement: User conferences, customer advisory boards, reference programs, success stories Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility Execution Excellence Built marketing function from scratch at growth-stage company ($50M-$100M revenue) Managed marketing budgets $ 3M+ with strong ROI discipline Led teams of 5-10+ (internal + agencies) Proven content creation engine: case studies, whitepapers, video, webinars STRONG PLUS (Differentiators) Industry Experience Global delivery model marketing experience ABA/behavioral health/ASC market knowledge PE-backed healthcare company marketing experience Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards Competitive intelligence experience Technical Capabilities HubSpot certifications (Marketing Software, Inbound, Revenue Operations) AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI Predictive analytics and propensity modeling Marketing data warehouse architecture API integrations and martech stack optimization Strategic Skills Market research and analyst relations (KLAS, Black Book, Gartner) Key Opinion Leader (KOL) development programs Partner/channel marketing experience PE firm relationship building and portfolio company targeting KEY RESPONSIBILITIES Strategic Planning (25%) Own revenue contribution target through marketing-sourced pipeline Develop integrated marketing strategy across services (Plutus) + software (Artemis) Build ICP definitions and account selection criteria for ABM programs Create competitive positioning Design and execute tiered ABM programs Target named enterprise accounts with customized campaigns Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations Brand, Events & Market Presence (25%) Plan and execute major healthcare conferences annually Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios Launch annual customer conference Create customer advisory board Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction Engage KLAS, Black Book, Gartner for vendor evaluations and rankings Build PR strategy and media coverage in healthcare trade publications Demand Generation (35%) Generate marketing-qualified accounts (MQAs) Drive company pipeline from marketing sources Execute LinkedIn ABM campaigns Build SEM strategy capturing high-intent search traffic Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps Optimize conversion funnels Implement AI-powered lead scoring, email optimization, and dynamic content personalization Sales Enablement & Team (15%) Create account-specific microsites and personalized landing pages Develop competitive battlecards and sales presentation decks Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators Weekly pipeline reviews with sales leadership Recruit and manage 3-5 person team (demand gen, content, digital, operations, events) Build real-time dashboards tracking account engagement, pipeline, revenue QUALIFICATIONS Education & Experience Bachelor's degree in Marketing, Business, Communications (required) MBA or healthcare-related advanced degree (strongly preferred) 10+ years B2B healthcare marketing leadership 5+ years enterprise ABM program management 3+ years RCM or healthcare SaaS marketing Experience selling to CFOs and PE-backed healthcare organizations Technical Skills HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting) AI Tools: Generative AI for content, predictive analytics, marketing automation LinkedIn Campaign Manager + Sales Navigator Google Analytics 4, Google Ads, Tag Manager ABM platforms: Demandbase, 6sense, or Terminus Intent data: ZoomInfo, Bombora, Clearbit Analytics: Tableau,