Associate Director of Marketing (New York Based)

Super Smalls is looking for a resourceful, analytical, and execution-driven Associate Director / Head of Marketing who leads with performance marketing excellence first; someone with A+ growth and acquisition chops paired with the ability to lead, manage, build, and inspire a team.This role requires someone who can architect paid performance strategy, drive measurable growth, and also build brand equity through cohesive storytelling.About Super Smalls Super Smalls is an award-winning, play-centric kids’ brand that celebrates imagination, creativity, and self-expression through jewelry, crafts, accessories and more. We make luxury-inspired products for kids - sparkly, expressive, and always full of joy. Our products are sold DTC and wholesale, and promoted through licensing partnerships with iconic brands like Disney, MLB, and NBA.Role OverviewThis role will oversee performance marketing and brand marketing across all touchpoints including paid media, social, email, website, partnerships, PR, and creative.You will own the digital marketing strategy end-to-end, overseeing paid media, CRM, acquisition, retention, social, content, and brand campaigns. You must be both strategic and hands-on: someone who can analyze the numbers, scale what works, manage our agencies, and guide brand marketers to bring the world of Super Smalls to life.Key ResponsibilitiesPerformance & Digital MarketingOwn paid strategy across Meta, Google, affiliate, and emerging channels.Manage budgets, forecasting, creative testing, optimization cycles, and ROAS targets.Build and scale acquisition and retention programs across email, SMS, and owned channels.Oversee CRM strategy, segmentation, testing, and lifecycle performance.Report on acquisition KPIs and growth targets with clear recommendations and actions.Manage the external media agency and ensure strong accountability, testing velocity, and performance.Brand & Campaign LeadershipOwn the annual marketing calendar across DTC, wholesale, and licensing, ensuring cohesive storytelling and consistent brand voice.Lead integrated campaigns from concept through execution—including product launches, collaborations, and seasonal moments.Lead, organize, and oversee photoshoots in collaboration with various team members to ensure assets meet both brand and performance needs.Content, Social & InfluencerLead content strategy for social, email, and site to reflect brand voice and values.Manage planning and execution of daily content and channel activity with support from internal and external partners.Oversee influencer gifting, partnerships, and community engagement to drive authentic awareness and growth.Email, CRM & E-CommerceOversee the email and SMS calendar from brief to launch; drive performance through segmentation, testing, and analytics.Identify opportunities to optimize the e-commerce experience across the Shopify site.Develop and manage the roadmap to achieve key DTC performance metrics and goals in partnership with our external development team.Partnerships, PR & EventsServe as the day-to-day marketing lead with external PR and licensing partners (Disney, NBA, MLB).Collaborate on retail activations, experiential events, and press initiatives.Ensure all marketing touchpoints align with partner guidelines and deliver strong ROI.Analytics & ReportingOwn reporting across all core marketing channels.Produce monthly/quarterly summaries with insights, recommendations, and opportunities.Maintain a strong testing roadmap across performance and brand channels.Qualifications6–10 years of marketing experience in consumer products, lifestyle, or DTC brands (children’s, fashion, or beauty a plus).Deep understanding of the modern marketing stack and paid media, social, email, and e-commerce marketing (including platforms like Shopify and Klaviyo).Proven success developing brand storytelling that drives measurable growth.Experience managing agencies, budgets, and creative production.Exceptional project management skills—organized, proactive, and detail-oriented.Excellent written and verbal communication skills; strong copy instincts a plus.A blend of creative intuition and data-driven decision-making.Comfortable working in a fast-paced, highly collaborative environment.MBA preferred but not required.Position DetailsLocation: New York, NYSchedule: Hybrid (3 days/week in office minimum)Hours / Contract Type: Full-TimeCompensation Range: $135,000 - 145,000, commensurate with experience, plus equity.Why Join UsAt Super Smalls, you’ll be part of a creative, collaborative team building a joyful brand loved by kids and parents alike. You’ll have hands-on ownership, the opportunity to grow a team, and the ability to make an immediate impact on how the world experiences our sparkle.