Membership Engagement Manager

The Membership Engagement Manager is responsible for assisting the chapter Executive Director in developing and executing strategies to engage and retain all NACD members (corporate and individual) and chapter partners in coordination with the national NACD organization. A key focus of this role is implementing an annual plan which includes the strategy for member and partner engagement in the upcoming year ensuring individual and corporate members are fully aware of the benefits available to them through their NACD membership.Additionally, this role supports the Executive Director in onboarding new members to the chapter, ensuring they receive a seamless and personalized introduction to the organization. The Membership Engagement Manager also plays a critical role in identifying key relationships for the Executive Director to cultivate, strengthening engagement and ensuring long-term membership value.This role will work closely with NACD’s Chapter Network and Membership teams to support coordinated member engagement efforts and ensure consistency across national and chapter outreach, messaging, and the overall member experience.Key Responsibilities:Membership Engagement, Retention & Onboarding:Support the Executive Director in onboarding new members, including coordinating outreach, developing welcome materials, and ensuring members receive personalized communication about their benefits.Conduct outreach to corporate members to assess member needs and ensure awareness of their membership status and educate them on their benefits and engagement opportunities.Analyze membership data to identify key relationships, engagement trends, and potential high-value connections for the Executive Director to cultivate.Work closely with the Chapter Administrator and Programming Committee to ensure programming aligns with member interests and needs.Serve as the recurring point of contact for corporate representatives, providing them with customized guidance on how to maximize their membership.Partner with NACD National on coordinated member outreach, including aligning on engagement strategies, sharing insights, and supporting joint efforts to improve member awareness, participation, and retention.Membership & Chapter Partner CommunicationsDevelop and execute multi-channel communications strategies to highlight member benefits and upcoming programs.Oversee content creation for newsletters, social media, website updates, and promotional materials, ensuring a consistent and engaging brand presence.Maintain and enhance the organization’s CRM/database to track member engagement, ensuring data accuracy and effective outreach.Data Analysis & Relationship IdentificationAssess membership and program participation data to pinpoint key corporate and individual members who demonstrate strong potential for deeper engagement.Generate regular reports on engagement trends, retention rates, and new member onboarding effectiveness.Use survey results and analytics to refine targeted outreach strategies and provide the Executive Director with actionable insights into high-priority relationships to cultivate.Chapter Partnership EngagementAssist the Executive Director and Partnership Committee in outreach, benefit fulfillment, and partner recognition strategies.Develop strategies to increase the engagement of our chapter partners ensuring long-term investment in the organization.Skills & Qualifications:Experience working with Board members and C-level executives, demonstrating strong judgment, discretion, and the ability to navigate complex relationships.Collaborative, with the ability to work effectively across teams and build strong internal and external relationships.Strong judgment, with the ability to navigate competing agendas and achieve need outcomes across diverse stakeholders.Flexible and adaptable, with the ability to shift priorities and respond effectively in a dynamic environment.Experience in membership engagement, onboarding, marketing, or communications, preferably within a non-profit or membership-based organization.Ability to communicate effectively with both individual and corporate members, tailoring messaging to different audiences.Ability to create and present Board-level materials, including presentations which translate membership data and engagement strategy into clear insights and recommendations which support decision-making and strategic discussion.Proficiency in data analytics applications to assess membership trends and identify high-value relationships.Proficiency in digital marketing, email campaigns, social media, and CRM/database management.Excellent organizational skills, with the ability to manage multiple projects and deadlines.Job Type: Full-time Benefits:• Dental insurance• Health insurance• Paid time off Schedule:• Required to attend all chapter events including evening programs.Work Location:• Hybrid: Two days/week in Boston, MA 02114