CRM Lifecyle & Retention Manager

Title: CRM Lifecyle & Retention ManagerDepartment: Marketing / E-CommerceLocation: New York, NY (Manhattan HQ)Type: Full-TimeReports to: E-Commerce Director North AmericaWho We AreVenum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game.As Venum continues to expand its North American headquarters in New York, we are building a best-in-class in-house marketing and e-commerce organization to drive growth across digital channels. Our strategy combines performance-driven digital marketing, strong brand storytelling, and disciplined e-commerce execution to accelerate Venum’s growth across Venum.com, retail partners, and emerging categories such as Team Sports and Motorsports.Who We Are Looking ForWe are hiring a CRM Lifecyle & Retention Manager to lead and scale Venum’s owned channel ecosystem across Email, SMS, and Push, driving customer retention, lifetime value, and revenue growth across our North America digital business.This role sits at the intersection of brand marketing and e-commerce performance, ensuring that customer communications are both performance-driven and brand-aligned.The ideal candidate combines strong analytical thinking, lifecycle marketing expertise, and a deep understanding of customer behavior. You will play a key role in transforming CRM into a core revenue engine while building meaningful, long-term relationships with our customers.What You’ll Work OnCRM Revenue Growth and Channel Ownership Own and scale Email and SMS as key revenue-driving channels for the North America ecommerce business Unlock the full revenue potential of CRM through data-driven strategy, testing, and optimization Establish and track clear performance metrics such as:CRM revenue contributioncustomer lifetime value (LTV)repeat purchase rateengagement and retention metricsLifecycle Marketing and Customer Experience Develop and optimize end-to-end lifecycle journeys, including:welcome seriespost-purchase flowsreplenishment and cross-sellwinback and churn prevention Build segmented and personalized communication strategies to drive engagement and long-term value Differentiate channel roles across Email, SMS, and Push to maximize impact without over-saturating customers Develop and manage a comprehensive CRM content calendar aligned with marketing campaigns, product launches, and key business moments Ideate email, SMS, push notification content that balances brand storytelling with performance objectivesChannel Expansion (SMS and Push) Build and scale SMS as a core revenue channel, including strategy, testing, and compliance Partner with mobile and app teams to develop push notification strategies such as Tapcart or similar platformsCreative and Operational Excellence Templatize and systematize email and SMS design to improve speed, consistency, and scalability Partner with creative teams to ensure high-quality, on-brand communications across all CRM channels Continuously test and optimize messaging, timing, and creative formats through A/B and multivariate testingLoyalty and Retention Programs Develop and manage a North America-specific loyalty program to drive repeat purchase and customer engagement Identify and execute strategies to increase purchase frequency and long-term customer valueFirst-Party Data and CRM Analytics Drive first-party data acquisition across all customer touchpoints such as email capture, SMS opt-ins, and onsite experiences Build and own CRM reporting, dashboards, and performance analysis to generate actionable insights Use customer data to inform segmentation, personalization, and broader marketing strategyCross-Functional Collaboration Work closely with:E-CommerceBrand MarketingCreative and Content teamsProduct and Category teams Ensure CRM strategies align with product launches, promotions, and key seasonal initiatives Partner with Paid Media Manager to align acquisition and retention strategies across the customer lifecycleWhat Success Looks Like CRM becomes a top revenue contributor for the North America business Email and SMS programs are optimized to meet and exceed industry benchmarks across engagement and revenue metrics, including open rate, click-through rate, conversion rate, and revenue per recipient Lifecycle programs operate efficiently and drive consistent, scalable performance First-party data and owned audience grow meaningfully over timeWHY VENUM Work for the #1 combat sports brand in the world Be part of building Venum’s North American headquarters in New York Work with elite athletes, global partners, and high-impact product launches Join a fast-growing organization with real opportunity for career growth and impactCompensation & BenefitsThis role will be compensated with a good-faith pay range of $100,000–$130,000. This range represents the minimum and maximum base pay the company reasonably expects to offer for this role at the time of posting. Final base pay will depend on several factors, including the applicant’s qualifications, relevant experience, education, certifications or professional licenses, and overall performance throughout the interview process.This role may offer the following benefits: medical, vision, and dental insurance, life insurance, disability insurance and a 401(k) matching program. This role may also be eligible for an annual performance-based bonus award. This role includes paid personal time off and 14 paid company holidays. Venum offers paid sick time in accordance with all applicable state and federal laws.The Company is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment and do not discriminate on the basis of race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, pregnancy, childbirth or related medical conditions, reproductive health decisions, marital or partnership status, military or veteran status, genetic information, arrest or conviction record (consistent with the New York City Fair Chance Act and applicable law), domestic violence victim status, or any other characteristic protected by federal, state, or local law. The Company prohibits discrimination, harassment, and retaliation of any kind and is committed to maintaining a workplace where all individuals are treated with respect and dignity.A job description for this position is available and has been provided as part of the job posting. The duties and responsibilities described in the job description are intended to outline the general nature and level of work expected for this role and may be modified by the Company as needed based on business requirements. The job description does not limit the Company’s ability to assign or reassign duties, responsibilities, or reporting relationships, and may be updated from time to time to reflect changes in the role or the needs of the business.