Senior Manager, Demand Generation

Location: San Francisco, CA (Hybrid)What is Verse?Energy markets are more volatile than ever. Rapid electrification and the rise of AI are driving unprecedented demand for power, while energy costs continue to rise across the globe. For the world's largest energy buyers, managing energy has never been more complex or more critical.Verse helps these organizations manage complex power portfolios with confidence by unifying energy data, planning, forecasting, and operations in one tool. Our Energy Cost Intelligence platform, Aria , brings together energy, finance, and operations teams with real-time, finance-ready intelligence—replacing spreadsheets and consultants with precision across the entire energy lifecycle. Built by an expert team of energy buyers, data scientists, and engineers, Verse enables faster, smarter energy decisions that reduce risk and lower energy costs.The RoleWe're looking for a Senior Manager of Demand Generation to lead our enterprise demand strategy and drive pipeline growth across a defined set of strategic target accounts. This role will focus heavily on account-based marketing (ABM), partnering closely with sales to engage priority accounts, expand relationships within buying committees, and generate qualified pipeline opportunities. You'll sit at the center of marketing and sales collaboration, translating account strategy into coordinated marketing campaigns that drive meaningful conversations with our ideal customers.This is a high-impact, strategic role responsible for aligning marketing programs with revenue goals and helping build a scalable enterprise demand engine.Key ResponsibilitiesLead Account-Based Marketing StrategyPartner with sales to develop engagement strategies for priority target accountsIdentify key stakeholders and buying groups within enterprise accountsBuild targeted programs that expand relationships and introduce Verse to new decision-makers and influencersSupport deal acceleration through coordinated marketing engagementDrive Enterprise Demand GenerationDesign and orchestrate multi-channel campaigns across digital, events, email, and direct outreachDevelop programs that generate new conversations within strategic accountsTranslate sales priorities into focused marketing campaignsPartner Closely with SalesWork directly with enterprise sales to align marketing efforts with account strategyIdentify opportunities to accelerate pipeline and support active dealsEnsure strong coordination between marketing engagement and sales follow-upActivate and Grow PipelineMonitor engagement across target accounts and identify opportunities to convert interest into meetings and opportunitiesCollaborate with marketing operations and sales to ensure timely lead activationHelp shape programs that move accounts through the buying journeyOrchestrate Campaign ExecutionDefine campaign strategy, messaging, and targetingCoordinate with marketing operations to launch and measure campaignsContinuously evaluate performance and optimize programs for pipeline impactWhat Success Looks LikeIncreased engagement across priority enterprise accountsGrowth in qualified pipeline generated from marketing programsExpanded relationships within key buying committeesStrong alignment between marketing strategy and sales prioritiesWhat We're Looking For (Minimum Qualifications)5+ years of experience in B2B demand generation or account-based marketingProven experience building and executing account-based marketing programsStrong experience partnering with enterprise sales teamsTrack record of driving pipeline growth and revenue impactStrategic thinker who can translate account strategy into scalable programsHighly collaborative, analytical, and results-drivenTools You'll Likely UseHubSpotAsanaClayABM / digital advertising platformsCampaign analytics and reporting platformsWhat makes Verse a great place to work?Lead with Empathy: We lift each other up with humility and kindness, always putting colleagues and customers firstBe Honest & Transparent: We prioritize effective communication to build trust with our team, customers, and stakeholdersMove with Balance & Precision: We believe speed and perseverance must be accompanied by thoughtfulness and reflectionLeave the World a Better Place: We are passionate about our mission, and we strive to create a sustainable world for future generationsBase Pay Range$140,000- $175,000This is the estimated base salary range for this position, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to location, skill-sets, market conditions, experience and training, licensure and certifications, and business and organizational needs.Benefits and Employee PerksCompetitive compensation and equity grant at a high-growth start upComprehensive benefits package including medical, dental and vision insurance, and 401kFlexible hours and Flexible PTO PolicyDiverse and inclusive working environmentVerse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.#J-18808-Ljbffr