Head of Lifecycle Marketing

ThredUp Lifecycle Marketing LeaderThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.As we scale and evolve how we grow and retain our customer base, we're looking for a performance-minded lifecycle marketing leader to help us unlock the next chapter of customer-driven growth.About the RoleWe're looking for a strategic, data-driven Head of Lifecycle Marketing to own and evolve how we engage, retain, and reactivate ThredUp's millions of buyers and sellers across owned channels. This is a business leadership role that operates through lifecycle channels. You'll own channel-level revenue contribution, build the forecasting infrastructure to understand and project business impact from lifecycle channels, and partner deeply with Product, Engineering, and Data teams to shape the technical capabilities that make world-class lifecycle marketing possible.You'll lead a team of strategic and technical lifecycle marketers, working across email, push, and SMS to drive measurable impact across our customer file while expanding our channels. You're comfortable in the data and analytics, an expert in lifecycle marketing technology, leading the way with AI adoption and agentic personalization, and energized by the challenge of moving and measuring business metrics.This is a high impact role with ownership over buyer and seller business goals, the CRM tech stack and its evolution, and the opportunity to shape how lifecycle marketing evolves at one of the most recognized resale brands in the world.What You'll DoPerformance, Revenue & AnalyticsOwn lifecycle marketing's contribution to key business metrics including buyer and supplier retention and channel-driven revenue and refine measurement approach to accurately reflect channel-level contributionEstablish and own ongoing channel performance goals in partnership with Finance and Commercial Planning with the fluency to navigate seasonality, promotional cycles, and demand shifts across the thredUP platformBuild and maintain a channel-level forecast; define KPIs, segmentation strategies grounded in behavioral and value-based modeling, and a rigorous experimentation and testing roadmap to measure incremental impactFluent in Looker (or equivalent) and comfortable building your own reporting. You don't wait for an analyst to tell you what's happening in your channel but you know how to work themPartner with Data Science and Analytics to commission retention analyses, evolve predictive models, and translate cohort behavior, churn risk, and reactivation opportunity into action for your team and for senior stakeholdersTeam & Strategic Channel LeadershipTeam Leadership: Lead and develop a team of lifecycle marketers, fostering a culture of experimentation, data-driven decision-making, and high performanceChannel Growth & Health: Continuously identify opportunities to grow the customer file, improve the performance of existing channels, and push into emerging channels like RCS and SMS while maintaining operational excellence across deliverability, compliance, segmentation, and campaign execution at scaleAI & Innovation: Champion the advancement and adoption of AI and emerging marketing technology to accelerate the impact of lifecycle programs both from an operational efficiency and customer efficacy standpointCross-Channel Orchestration: Own the cross-sell strategy and cross-channel editorial calendar across email, push, and SMS balancing promotional, relational, and behavioral programs to deliver a cohesive, high-performing customer experienceMarketing Technology & Technical IntegrationOwn the lifecycle marketing technology stack and roadmap for Braze and related lifecycle martech platformsManage and evolve strategic vendor partnerships, including ongoing relationships with Braze and third-party martech providersIdentify and build business cases for new martech investments stay ahead of innovation in automation, orchestration, AI-driven personalization, and agentic marketing systems. Proactively assess and evaluate new tools and partners, lead RFP processes, and quantify ROI for technology decisions to justify investmentsPartner with Product and Engineering to scope, prioritize, and lead large-scale technical implementations that expand our lifecycle marketing capabilities and grow the customer file and deepen engagement you are a marketing strategist in technical conversations and can turn vision into requirementsWhat We're Looking For8+ years of experience in lifecycle marketing, CRM, or retention marketing in a B2C e-commerce or consumer marketplace environmentDemonstrated track record of owning revenue targets and channel forecasts you are comfortable being accountable to business outcomes, not just engagement metricsStrong analytical foundation. You can build your own dashboards, run your own queries, and guide teams through data. Experience with Looker preferred.Hands-on experience with modern ESPs, specifically Braze, and strategic-level familiarity with the broader lifecycle marketing martech stackProven experience building business cases for martech investments and leading large-scale technical implementations with Product and EngineeringExperience partnering with Product and Engineering to build features and products that improve customer engagement and grow the customer fileExceptional cross-functional collaborator comfortable leading projects that span Marketing, Analytics, Product, Engineering, and FinanceA performance marketer's mindset: you think in forecasts, incremental impact, cohorts, and contribution margins, not just open rates and click-throughsExperience managing and developing a technical and non-technical team; ability to inspire, coach, and hold a high barComfort in fast-past, dynamic business environment with ability to learn independently and ramp quicklyBonus if you have:Experience with agentic marketing systems or AI-driven personalization at scaleBackground in resale, retail, fashion, or marketplace businessesFamiliarity with Customer Data Platform (CDP) architecture and implementationAt ThredUp, your base pay is one part of your total compensation package. This role pays between $196,000 and $220,000, and your actual base pay will depend on your skills, qualifications, experience, and location.Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp's Employee Stock Purchase Plan. Subject to eligibility requirements, you'll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.This role is not eligible for visa sponsorship.What We Offer:4-day work week, with Fridays offHybrid work environment: 3 days in the office and 1 day remote each weekCompetitive salary (we leverage market data)Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awardsEmployee stock purchase planFlexible PTO (take the time you need) + 13 company holidaysPaid Sabbatical after 3 years of full time employmentGenerous paid parental leave for new mothers and fathersMedical, dental, vision, 401k, life and disability insurance offeredWe live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the TruthWe believe diversity, inclusion and belonging is key for our team. At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.If you