Amazon Digital Marketing Strategist
Description:Position OverviewThe Amazon Digital Marketing Strategist is responsible for driving revenue growth, advertising efficiency, and retail excellence across Amazon and Walmart marketplaces in the U.S., Canada, and the U.K., with occasional exposure to additional marketplaces as the business expands. This role owns marketplace performance across advertising, catalog health, promotions, merchandising, and analytics.This position blends hands-on execution with strategic analysis and plays a critical role in scaling marketplace revenue through disciplined optimization, forecasting, and experimentation. The Amazon Digital Marketing Strategist serves as the day-to-day owner of marketplace performance while partnering with Ecommerce, Finance, Product, Operations, Marketing, and external partners.This role is a lead individual contributor with responsibility for managing marketplace freelancers and agencies. The position reports to the Vice President of Ecommerce & Digital Strategy.Key ResponsibilitiesOwn revenue performance across Amazon and Walmart marketplaces, with accountability for ROAS, TACoS, and new-to-brand growthManage Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored DisplayControl budget pacing, optimization, keyword strategy, bidding, and campaign structureIdentify opportunities to improve ad efficiency, scale winning campaigns, and test new strategiesConduct listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategyManage keyword research, indexing, and SEO performance using marketplace tools and dataOwn catalog health, including suppression fixes, variation setup, compliance issues, and listing accuracyPlan and execute on marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments)Own forecasting, pacing, and performance tracking across marketplacesManage and coordinate marketplace freelancers and external agenciesLead Amazon research meetings and provide data-backed product recommendationsPartner with Marketing on creative asset needs and performance feedbackCollaborate cross-functionally with Ecommerce, Finance, Product, and Operations teamsCreate SOPs and documentation to support scalable marketplace operationsProvide backup support for customer service as neededBuild and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementalityMonitor weeks of coverage and sales velocity to support sales forecastingRequirements:Minimum QualificationsEducation & ExperienceBachelors degree required4+ years of hands-on Amazon or marketplace experienceProven experience managing Amazon ad programs with a minimum of $50K/month in spendExperience managing marketplace revenue at a minimum of $5M annuallyTechnical & Soft SkillsDeep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms)Proficiency in Vendor Central analytics, including Retail Analytics and SQPProficiency in Seller Central analytics and Business ReportsStrong forecasting and pacing skills, including weeks-of-coverage and demand planning modelsAdvanced Excel or Google Sheets skills for modeling, analysis, and reportingStrong experience analyzing promotional, deal, and event performanceComfortable operating in ambiguous, fast-changing marketplace environmentsStrong written and verbal communication skillsDeep understanding of Amazon merchandising with strong attention to detailWork Environment & Physical RequirementsHybrid work environment (four days per week in office, one day remote)Light travel, which may include attending one to two industry conferences per yearCompensation details: 90000-92000 Yearly SalaryPI9707146853b9-26289-39679235