Account-Based Marketing Specialist - Hybrid

DescriptionPosition SummaryThe Account-Based Marketing Specialist plays a critical role in driving targeted customer engagement and supporting revenue growth within a contract manufacturing environment. This role blends account-based marketing strategy, lead qualification, and sales enablement—partnering closely with Sales, Program Management, and Leadership.The position supports inbound and outbound marketing efforts for targeted Industrial, Robotics, Medical and Aerospace accounts, qualifies and nurtures leads for the sales team, assists with quoting activity, and ensures a consistent, professional brand experience across proposals, client presentations, and Quarterly Business Reviews (QBRs).Key ResponsibilitiesAccount-Based Marketing & Lead QualificationExecute account-based marketing (ABM) strategies focused on targeted customers and prospectsSupport inbound and outbound lead generation efforts aligned to priority accounts and industriesQualify marketing-generated leads and route sales-ready opportunities to the Sales teamConduct initial discovery to assess fit, timing, intent and customer needsMaintain accurate lead and account information in the CRMPartner with Sales to align on target accounts, messaging, and follow-up strategyClient-Facing Materials & Brand ConsistencyDevelop and maintain customer-facing materials including proposals, presentations, and QBR decksHelp define and maintain a consistent company brand across all client communicationsCreate and manage templates for proposals, presentations, and QBRsEnsure materials clearly communicate company capabilities and value propositionCross-Functional CollaborationWork closely with Sales, Program Management, Engineering, Operations, and LeadershipAct as a bridge between technical teams and customer-facing communicationsSupport continuous improvement of lead qualification, quoting, and customer engagement processesSupport the entire sales cycle including developing winning customer proposals, prospect engagement, sales enablement and strategic business reviews. RequirementsQualifications & ExperienceBachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)1-3 years of experience in account-based marketing, demand generation, or sales supportExperience qualifying leads and/or supporting a sales pipeline requiredExperience in manufacturing, contract manufacturing, or a technical B2B environment preferredExposure to quoting, proposals, or commercial operations a plusSkills & CompetenciesStrong written, verbal, and visual communication skillsAbility to qualify opportunities and assess customer fitHighly organized with strong attention to detailComfortable working cross-functionally in a technical environmentCRM experience required.Proficient in Microsoft Office or Google WorkspaceAbility to translate technical information into customer-friendly messagingSelf-directed and able to manage multiple prioritiesWorking ConditionsHybrid role with a combination of onsite and remote work. Occasional travel may be required for customer meetings or Quarterly Business Reviews.