Marketing Specialist - Full Time - Onsite Plano, TX

POSITION TITLE: Marketing Specialist (Christian Pro-Life Organization) CLASSIFICATION: Exempt TYPE: Full time - weekdays - Onsite Plano, TX REPORTS TO: Client Marketing Manager SUMMARY: The Marketing Specialist develops, implements, and optimizes client marketing activities across multiple marketing channels, with the goal of increasing the quantity and quality of leads. Human Coalition is a Christian Pro Life organization. ESSENTIAL FUNCTIONS: In order to succeed in this role, an applicant will: Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA) Analyze performance data to inform campaign decisions. Implement A/B and multi-variate tests to optimize performance. Develop innovative marketing concepts to meet marketing goals. Maintain a high attention to detail, be self-motivated, and have great project management skills Take a proactive approach to problem solving, addressing without being prompted Communicate with the ability to tell meaningful stories using data and analytics Pursue regular learning and stay up to date with the latest industry trends and best practices. Assists in the coordination of internal and external communication, including vendors, as needed Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. MINIMUM QUALIFICATIONS: Passionately aligned with the mission and vision of Human Coalition Strong written and verbal communication skills 3-5 years of experience in a marketing role At least 2 years of experience with SEM including Google Ads, Microsoft Advertising, and Yahoo Ads platforms Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg Advanced knowledge of Microsoft Office and Google suite of products EDUCATION AND EXPERIENCE: Bachelor’s degree in Marketing or related field preferred Google Ads/Analytics certifications and other marketing certifications a plus Call tracking/attribution software experience (such as CallRail, DialogTech) Bid management platform experience is a plus (Marin, Kenshoo, QuanticMind) Automated reporting platform experience is a plus (such as DataStudio, DOMO) Landing page development experience is a plus (Wordpress) Salesforce CRM experience is a plus SUPERVISORY RESPONSIBILITY: None OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. EEO STATEMENT: Human Coalition is an equal opportunity employer and makes recruitment, employment, promotional, and all other Human Resource decisions without regard to race, color, national origin, age, sex, marital, disability, or veteran statuses. Because our primary mission is religious, Human Coalition does lawfully require assent and adherence to our core doctrinal beliefs