Sr. Design Manager

Boot Barn is seeking a Senior Manager, Design (Print & Digital) to lead the execution and delivery of creative across all channels. This role is responsible for ensuring that all design work—across print, digital, in-store, and experiential touchpoints—is produced on brand, on time, and at a consistently high level of quality.As a key partner to Marketing and creative leadership, this role translates creative vision into clear, actionable direction for the design team and ensures successful execution across a high volume of deliverables. You will oversee day-to-day workflow, guide designers through challenges, and create the structure needed to deliver cohesive, effective creative at scale. This role oversees the full design team, including direct management of designers and leadership of a Digital Design Manager and their team. Success in this role comes from balancing strong creative judgment with operational excellence, ensuring the work is not only visually compelling, but also accurate, efficient, and production-ready.You will play a critical role in maintaining and reinforcing the integrity of both the Boot Barn brand and our portfolio of exclusive brands, ensuring consistency across all customer touchpoints while adapting creative to meet the needs of different channels, campaigns, and audiences.A strong foundation in print production, packaging, and real-world execution is essential. This role serves as a key partner in bringing marketing initiatives and event concepts to life, helping define what assets are needed, how they should be produced, and ensuring they are executed in a way that is both on-brand and operationally sound.Essential Duties and ResponsibilitiesLead, mentor, and support a team of designers, fostering accountability, growth, and high-quality outputOversee project intake, prioritization, and workflow to ensure all creative is delivered on time and aligned with business prioritiesProvide clear direction and feedback to ensure consistency, accuracy, and alignment with brand standards across all deliverablesAct as a bridge between creative vision and execution, ensuring concepts are translated into effective, production-ready assetsReview and approve creative work across all channels, maintaining a high bar for quality and attention to detailUphold and execute brand standards for both Boot Barn and its exclusive brands, ensuring consistency while supporting campaign and channel needsServe as a subject matter expert in print production, packaging, and file preparation, ensuring all assets are built correctly and optimized for outputPartner with Marketing, E-commerce, Merchandising, and Events teams to support campaigns, initiatives, and activationsCollaborate with the Events team to translate concepts into actionable creative deliverables and provide guidance on materials, formats, and production needsIdentify and implement process improvements that enhance efficiency, communication, and scalability across the design teamDemonstrates high level of quality work, attendance and appearance.Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.Performs any other duties that may be assigned by management.Qualifications6–10+ years of experience in graphic design across multiple channels, including print and digital4+ years of experience leading or managing designers, including managing senior-level talent or managersStrong understanding of brand systems and how to maintain consistency across a wide range of applicationsDeep knowledge of print production, packaging, and vendor collaborationProven ability to manage multiple projects and priorities in a fast-paced environmentStrong organizational, communication, and problem-solving skillsProficiency in Adobe Creative CloudBachelor's Degree in Graphic Design or related field preferredPlus Factors – Preferred, but not requiredKnowledge or interest in the western or action sports lifestyles.Experience with Adobe Premier, Cinema 4D, Maya, Blender, 3DS MaxIllustration experienceInterest in AI software and/or promptingWorking knowledge of HTMLCompetenciesEnsure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.Boot Barn Benefits & Additional Compensation OpportunitiesCompetitive salary.Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.Paid Time Off plan for year-round Boot Barn Partners.**Medical, Dental, Vision and Life Insurance.**401(k) plan with generous company matching.Flexible schedules and work/life balance.Opportunities for growth at every level – we are opening 50+ new stores each year.**For eligible Boot Barn PartnersPAY RANGE: $120,000.00-$140,000.00/yr**compensation varies based on geography, skills, experience, and tenurePhysical DemandsIn general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.Standing, walking and squatting less than fifty percent of the work shift.Required to lift, move and carry up to 40 pounds.Ability to read, count and write to accurately complete all documentation and reports.Must be able to see, hear and speak in order to communicate with partners and customers.Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.[ ] Sedentary: Limited activity, no lifting, limited walking[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking[ ] Moderate: Mostly standing, walking, bending, frequent lifting[ ] Arduous: Heavy lifting, bending, crawling, climbingWork EnvironmentIn general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.Noise levels are considered moderate.Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.California Privacy Notice